JAKARTA - The challenge of sensitivity or allergy to cow's milk often makes parents worry about their child's growth and development. Turning this concern into a proof of achievement, Kalbe Nutritionals through Morinaga Soya held the Soyalympic 2026 competition. In conjunction with the 2026 World Allergy Week anniversary and welcoming National Children's Day, this event aims to show that children who are not suitable for cow's milk can still achieve their dreams and become future leaders.
Fitria Dewi Astari, Senior Brand Manager Morinaga IFFO & Specialties, said, the Allergy Week moment is used to educate the public, as well as echoing the message 'SOYAKINBISA'.
"Through the Brain Gym competition at Soyalympic, we want to show directly that children who are not suitable for cow's milk can grow optimally, have good body coordination, intelligence, and agility if they are given the right nutritional support," he said in a written statement, Thursday, July 16.
Unique 'Brain Gym' Method, Combine Physical and Cognitive Agility
Unlike the usual children's races, this year's Soyalympic carries a unique competition format called Brain Gym. This method is a dexterity competition that combines physical activity (Gym) and cognitive intelligence (Brain). In the arena, children are not only physically challenged such as running through obstacles, but at the same time are also tested for focus and concentration to solve fun numerical and linguistic problems.
The Soyalympic qualifying round series has taken place in Jakarta and Bandung since June 27 to July 12, 2026. This event has received tremendous enthusiasm from the public by attracting more than 3,000 participants. From all participants, 12 best finalists will be invited to compete at the peak of the SOYALYMPIC Championship: The Final in Jakarta on July 26, 2026, in celebration of National Children's Day.
In addition to offline competitions, people throughout Indonesia can also participate in this challenge online by registering through the official link https://soyalympic.morinagasoya.com/registration to win a total of millions of rupiah in prizes.
Expand the Spirit of #SOYAKINBISA, Ready to Greet 8 Other Major Cities
"Through Soyalympic, we want to show that the learning process does not only happen when children sit in a classroom, but also when they move actively, think quickly, and dare to try. We hope that this experience can help children develop their best potential from an early age," added Fitria.
The excitement of Soyalympic is sure not to end in Jakarta and Bandung only. To spread the spirit of "SOYAKINBISA" evenly, Morinaga Soya will continue the roadshow of the Brain Gym competition to 8 other major cities in Indonesia.
Parents and children can look forward to the event in Denpasar, Malang, Surabaya, Palembang, Lampung, Medan, Semarang, Yogyakarta-Solo, and Makassar in August-September 2026. This initiative opens up opportunities for more Indonesian children to become 'Stars' in their cities and prove their capacity without being hindered by the limitations of allergies.
Real Support for Children's Future Through Education Savings Gifts
As a form of appreciation and ongoing commitment to Indonesian children's education, Morinaga Soya not only provides trophies, but also prepares a grand prize in the form of education savings for the winners of the SOYALYMPIC Championship. This gift is expected to be a tangible support to help them achieve their future goals.
Through all of the above initiatives, Morinaga Soya hopes to build the confidence of parents with children who are not suitable for cow's milk. With the fulfillment of nutrition from 100% quality soy protein isolate contained in Morinaga Soya, as well as appropriate stimulation, every child can overcome their health challenges and grow into a generation of champions who are ready to lead in the future.
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