Boosting the Creative Economy, Maxdecal & Tale X Provide Strategic Collaboration Support for EKRAF-Sung Kang

Photo: Special

JAKARTA - Indonesia's automotive and creative industries are becoming more global, especially through interesting cross-sector collaborations. As is the case with MaxDecal, the pioneer of the world's quality local sticker brand and Tale X IP House Indonesia fully support the collaboration of Hollywood's top actors, Sung Kang, who is widely known for his role in the film The Fast and the Furious Tokyo Drift, with the Ministry of Creative Economy (Kemenekraf) RI.

Previously, Sung Kang, who is a pop culture figure for millennials, attended the prestigious car exhibition The Elite Showcase 2026 at ICE BSD, and received an overwhelming response from his fans. The arrival of this iconic figure who plays the role of 'Han Lue' is a valuable opportunity to establish collaboration partners with the government and creative industry players.

Deputy Minister of Creative Economy (Wamen Ekraf), Irene Umar held a meeting with Sung Kang. This meeting, besides introducing Jakarta and Indonesia, also discussed the big mission of developing the creative industry ecosystem and accelerating the increase in local Intellectual Property (IP) so that it can "class up" to the global level.

The collaboration between Kemenekraf and Sung Kang (@sungkangsta) has become a public concern amid the spotlight on the potential of the national creative industry. Therefore, Maxdecal as a supporting strategic partner together with TaleX IP House also supports this collaboration and at the same time shows a real commitment to encouraging the development of Indonesia's creative economy.

"The presence of Sung Kang, who is widely known through automotive-themed films, is considered capable of having a positive impact on the promotion of Indonesian culture, creativity, and modern image in the eyes of the world," said Project Director & RnD Maxdecal, Nofian Hendra, in an official statement. received, Thursday, May 14.

Furthermore, he expressed his appreciation to the Deputy Minister of Industry, Irene Umar, who had welcomed and mediated the collaboration between the automotive sub-sector and the creative sticker industry in Indonesia.

Through this campaign, Maxdecal hopes to strengthen the position of local creative industry players while opening up wider international collaboration opportunities.

"Support for the creative economy sector is also considered important in encouraging the growth of the Indonesian creative industry so that it is more competitive in the global market," he added.

In addition to Sung Kang, world automotive photographer Larry Chen and Namina Inada, Representative Director of the New Japan Automobile Promotion Association were also present. The presence of international automotive figures further strengthens Indonesia's position as one of the markets and centers of automotive culture development in the Asian region.

During the meeting, Sung Kang received special souvenirs as a symbol of Indonesia's creative achievements, including the costume of Tim Alter Ego Esports, the runner-up of the M7 World Championship. Another is a special Indonesia-themed Art Print about the film 'Drifter' by local creators, Starlabersama Bintang Sempurna, which uses world-class stickers from Maxdecal.

Sung Kang visited the cast of The Elite Showcase 2026 and also promoted his latest work, 'Drifter' (2026). In this automotive-themed independent film, Sung Kang plays the role of writer, director and main actor. The film tells the story of the struggle of a drift racer with an iconic Toyota AE86 car named "Lola".

Nofian hopes that through this international collaboration and improving the relationship between the Indonesian and Japanese automotive industries will become closer.

"We hope that this cooperation can open up opportunities for the presence of a prestigious Japanese automotive event, the Tokyo Auto Salon, to be held in Indonesia in the future," said Nofian.

The collaboration between Maxdecal and the world's automotive figures is expected to be a positive momentum for the development of the national creative and automotive industries, as well as expanding the exposure of local creative works at the international level.

Sung Kang Promises to Return Again

Deputy Minister of Creative Economy, Irene Umar, gave deep appreciation for Sung Kang's presence in the automotive community in the country. Irene described the global actor's figure as a very humble and warm person.

"Very humble, passionate, and warm. The first sentence he said to me was: 'Your people are very kind, I will definitely come back here again'," said Wamen Ekraf describing Sung Kang's first impression of Indonesia.

Irene expressed her gratitude to Sung Kang for choosing Indonesia as the destination for his visit. According to him, the Indonesian automotive community is not just a collection of car lovers, but creators who build works with heart.

"Thank you for choosing Indonesia and taking the time to be with the car community here. We are not only enthusiastic about automotive, but we are heart-based builders," he added.

On this occasion, Irene also introduced Maxdecal to Sung Kang as a global sticker company that is very consistent in providing support and contributing to the Indonesian creative economy through quality innovative products.

During the meeting, the Deputy Minister of Culture also introduced the icon of Jakarta, Monas (National Monument), and handed over souvenirs in the form of illustrations by local artists and costumes from Alter Ego. He emphasized the government's vision to bring Indonesia to the world stage not only as a tourist destination, but as a collaborative creative partner.

"Our hope is to place Indonesia in the eyes of the world not only as a place to visit, but also as a space to create together, produce together, and collaborate globally," he added.

World Standard Local Quality

As a global sticker manufacturer, Maxdecal continues to prove its superiority in various international events. Maxdecal's flagship products such as Automotive WrappingFilm and Paint Protection Film (PPF), are not only known for their ability to beautify vehicle aesthetics, but also their durability in various road conditions including extreme racing tracks.

No wonder, Maxdecal products are widely used by various well-known modifiers and professional racing teams. One of them is the main choice for the cool look of the racing car driven by Erika Richardo and J Owen in the RadicalTime Attack 2026 event at the Mandalika Festival of Speed (MFoS) 2026 on May 1-3.

Maxdecal has also become a "canvas" for local creators to express their visual works. One of the monumental collaborations that have attracted public attention is the installation of a colorful visual branding sticker on the exterior of seven Transjakarta fleets, which transforms the face of public transportation into a walking art work. Maxdecal is committed to continuing to support the Indonesian creative industry through strategic collaborations at the national and international levels.

With these various innovations, Maxdecal continues to strengthen its position as the automotive sticker market leader that not only prioritizes technical quality, but also fully supports the national creative industry ecosystem.