JAKARTA - Taiwan Excellence Happy Run 2025, organized by the International Trade Administration (Tita), Ministry of Economic Affairs, and held by Taiwan External Trade Development Council (Taitra), was again held at Ancol Dreamland Park, Jakarta.
This event again made a brilliant achievement with 5,000 full registration quotas in just 30 minutes, affirming the increasing popularity of events and the strong existence of Taiwan Excellence brands in Indonesia.
Taipei Economic and Trade Office (TETO) representative in Indonesia Bruce Hung said Taiwan Excellence Happy Run since 2014 has become more than just a running event.
However, it is also a moment to strengthen Indonesia's bilateral relations with Taiwan.
"This is a symbol of Taiwan-Indonesia friendship and a platform to showcase Taiwan's innovation in the fields of health, sustainability and lifestyle," he said.
The Director of the Taiwan Trade Center (Taitra) Branch Office in Jakarta stated that this event marked his 10-year involvement with the Indonesian people.
"We hope that this event will continue to be a bridge that connects Taiwanese brands with local consumers," he said.
For the first time, Taiwan Excellence is partnering with the Greeneration Foundation of
Indonesia to promote sustainability through the Environmental Seminar and Recycling Crafts Workshop, which educates participants about plastic recycling and environmentally conscious lifestyles.
Fu Bear also joined the workshop to interact with the participants, highlighting Taiwan's dedication to sustainability.
As a tangible manifestation of social concern, Taiwan Excellence and CTBC Bank collaborated further with the Greeneration Foundation to support environmental conservation through the implementation of sustainable waste management.
Responding to the increasing volume of waste in Indonesia, this collaboration is a concrete step to answer environmental challenges, protect ecosystems, and maintain sustainability for future generations. As a symbol of this commitment, Taiwan Excellence, CTBC Bank, and the Greeneration Foundation performed an innovative Eco Roster creation ceremony, made from plastic waste recycling materials.
Taiwan Excellence Pavilion features more than 47 award-winning products from 14 Taiwanese brands, including Acer, Acerpure, Delta Electronics, PX, Victor, Tokuyo, Aroise, Ta-Da Chair, Thermaltake, MSI and SHRD.
The product categories displayed include consumer electronics, health technology, sports equipment, and smart lifestyle products. Many visitors expressed great interest in trying or buying Taiwanese products after feeling them directly.
One of the main participants, Acer, took advantage of this momentum to affirm his commitment to innovation that supports digital wellness, namely a balanced lifestyle between productivity and health.
As part of its strategy to remain relevant in the Indonesian market. Acer continues to present complete and up-to-date technological solutions: ranging from AI-tech computing devices, gaming devices for various groups, to a series of home applications products through the Acerpure brand.
Acer's involvement in community events such as Taiwan Excellence Happy Run and the initiation of running activities titled ACERUN 5K in August will be a strategic effort to get closer to the community and promote a pleasant active lifestyle.
Acer Indonesia's Corporate Marketing Manager, Anandita Puspitasari, explained how Acer's innovation is in line with health and fitness trends.
"We believe that productivity and health should go hand in hand. Acer devices with AI technology support help users create a more balanced routine. Among other things, from the AI smart assistant feature to support users exercising such as running, to Acerpure home appliances devices that provide clean air quality at home and offices and cook better. healthy. This is part of Acer's commitment to creating a healthier, more comfortable, and productive life. " he said.
The event also features stands from Taipei Economic and Trade Office and Taiwan Tourism Administration, as well as a typical culinary area and Taiwan cultural experience, which provides visitors with a holistic picture of Taiwan's lifestyle, innovation, and hospitality.
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Para sponsor utama seperti STARLUX Airlines, bersama dengan EVA Air, China Airlines, dan CTBC Bank, memainkan peran kunci dalam mendukung acara ini dan memperkuat kehadiran Taiwan di pasar Indonesia.
Pada tahun 2025, Taiwan Excellence Happy Run tidak hanya mencetak rekor pendaftaran dalam hitungan menit, tetapi juga berhasil menyampaikan nilai merek “Best Made in Taiwan” melalui interaksi multifaset di bidang olahraga, amal, perlindungan lingkungan, dan pertukaran budaya.
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Major sponsors such as STARLUX Airlines, along with EVA Air, China Airlines, and CTBC Bank, played a key role in supporting the event and strengthening Taiwan's presence in the Indonesian market.
In 2025, Taiwan Excellence Happy Run not only set a registration record in a matter of minutes, but also succeeded in conveying the value of the Best Made in Taiwan brand through multiphase interactions in the fields of sports, charity, environmental protection, and cultural exchange.
The English, Chinese, Japanese, Arabic, and French versions are automatically generated by the AI. So there may still be inaccuracies in translating, please always see Indonesian as our main language. (system supported by DigitalSiber.id)
