JAKARTA - PT Transport Jakarta (Transjakarta) collaborates with the band d'Masiv in the right to name or naming rights for the North Petukangan Bus Stop which is now the Petukangan d'Masiv Bus Stop.
Not only that, the President Director of PT Transjakarta Welfizon Yuza said that his party also cooperated with D'Masiv as Brand Ambassador. Then, the vocalist, Rian d'Masiv, became a voice enhancer for the Petukangan D'Masiv stop.
"This is the first collaboration between public transport and musicians, to encourage public transport to become part of the people's lifestyle," Welfizon said in his statement, Tuesday, March 4.
Naming the bus stop or naming rights Stop Pemenulangan d'Masiv also coincides with the 22nd anniversary of the pop music group.
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The Petukangan D'masiv bus stop is a strategic stop located in corridor 13 which serves a number of routes, namely corridor 13 (Puri Beta 2 - Tegal Mampang), route 13B (Puri Beta-Pancoran), and route 13E (Puri Beta 2-Flyover Kuningan), and L13E (Puri Beta-Flyover yellows) Express.
In addition to its strategic location, this bus stop is also close to the location of the Band D'Masiv office.
Welfizon said this collaboration was carried out to support Jakarta as a global city and center of the national and regional economy based on the 3S (Service, Strategic Patnership, and Sustainability) strategy framework.
"Our image, d'Masiv is not just an entertainer but also inspires, educates, and contributes to the community and the environment by carrying out various activities such as community workshops, training, social action support, and environmental conservation," explained Welfizon.
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