Thanks To This Project, Lippo Karawaci, Owned By Conglomerate Mochtar Riady, Is Optimistic To Raise Marketing Sales Of Rp4.2 Trillion

JAKARTA - Property developer PT Lippo Karawaci Tbk (LPKR) is optimistic that it will be able to achieve its pre-sales or marketing sales target in the 2021 period. Lippo Karawaci CEO John Riady said the company raised its marketing sales target by 20 percent to Rp4.2 trillion to be achieved before the end of the year from Previously the target was Rp3.5 trillion.

Quoted from the Indonesia Stock Exchange (BI) page, quoted on Friday, September 31, the upward revision of pre-sales follows the increase in the marketing sales of the issuer with the stock code LPKR in the first semester of 2021 by 122 percent on an annual basis. Not to mention, the company's pre-sales performance in the third quarter of 2021 is said to continue a positive trend.

"The management believes it can achieve the revised increase in the pre-sales target in 2021 because it is based on expectations of the successful launch of phase 2 of Cendana Parc in Lippo Village, sales of ready-to-live apartment products, and continued sales of industrial land and commercial properties in Lippo Cikarang," said the grandson of conglomerate Mochtar Riady via a press release, recently.

If the higher target is achieved, LPKR will post a 7 percent increase in pre-sales in 2021 compared to last year. Meanwhile, LPKR has secured marketing sales of Rp3.1 trillion as of August 2021. The pre-sale was supported by the launch of landed housing products in Lippo Village and sales under the company's subsidiary, PT Lippo Cikarang Tbk. (LPCK).

In semester I/2021, the main driver of the increase in LPKR's pre-sales is said to have come from the Cendana Icon and Cendana Parc phase 1 landed houses.

"Until the end of 2021, LPKR still sees landed houses as the main driver of pre-sales performance," wrote John.