How To Use TikTok Shop, A New Feature That Can Make Online Sales
YOGYAKARTA - As the most popular social media platform in the world, TikTok continues to develop its application and add the TikTok Shop feature, which allows users to sell and shop online.
Currently, TikTok is the platform with the most number of users in the world with total downloads reaching more than 2 billion. This makes ByteDance as the company that houses TikTok continue to innovate.
On TikTok, users can watch and upload videos to interact with other users linked to their accounts. While they don't earn money from advertising like YouTube, TikTok creators usually earn money from endorsements or promoting certain products.
Therefore, to support TikTok video creators to get bigger money, the Chinese social media innovated by creating a TikTok Shop feature that allows users to make buying and selling goods.
Unlike Instagram and Facebook which have similar features, TikTok offers an easier and simpler buying and selling process. If Instagram Shopping and Facebook Shops prefer to direct users to the store's website, TikTok Shop, allows all purchase transactions, chat with sellers until the payment process is carried out within the TikTok application.
It also makes it easier for sellers and buyers to make transactions because they don't need to switch to another browser or application to complete the agreed-upon transaction.
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How to Sell using TikTok Shop
As for how to sell on TikTok Shop, as compiled by VOI editorial team from various sources, they are as follows.
- Open the TikTok Shop Application
- A pop-up will appear “Become a Seller”, sign up with a TikTok account to open a Tiktok Shop. Or, you can also sign up with a phone number and email.
- Fill in some required personal data information such as telephone number, email, and other required data.
- Fill in the TikTok Shop Seller Center profile according to what you want, such as the name of the store to the type of business you run.
- Click "Continue".
If all data has been confirmed, then your Tiktok Shop Seller Center can be used to make sales online at TikTok Shop. You can market the products you sell to all TikTok users.
In addition, you can also make sales streaming so that you can interact directly with potential buyers. You can also ask questions with potential buyers about the products you sell.