Celebrating Fourth Age, OVO Successfully Acquires 1 Million Productive Merchants And Expands Financial Literacy

JAKARTA - The digital payment platform OVO reports that it has succeeded in cooperating with more than 1 million productive merchants from various industries, including MSMEs, during the company's four-year business journey.

OVO President Director, Karaniya Dharmasaputra, said another important thing that was inscribed as being one of the triggers for increasing financial literacy and inclusion in Indonesia. Not only that, Karaniya claims that OVO also plays a role in the recovery of the national economy by accelerating the transformation of digital payments in the country.

"This fourth anniversary is a form of gratitude to all users, merchants, partners, stakeholders, and employees for their collaboration so far that has led OVO to become the number one trusted digital payment platform in Indonesia", he said in a webinar, Tuesday, September 28...

According to Karaniya, several positive records recorded by the company include active users reaching 71 percent, brand awareness levels up to 96 percent, and having been widely used in more than 430 cities and regencies throughout Indonesia.

“OVO adopts open ecosystem principles and an integrated model to create an inclusive digital payments landscape. This is the most important part so that it can open wide access for the entire community for various purposes, supported by the ease of transaction”, he said.

On the same occasion, two MSME players admitted that digital payment platforms such as OVO provide convenience, security, and convenience in transacting both offline and online.

"Our turnover increased by about 30 percent after using digital payment facilities", said Ryan Ridhwan Arief, a clothing retailer in Bandung.

Meanwhile, Sarah Diana, the founder of Roti Eneng, Jakarta, assessed that OVO brought its business to develop better thanks to a more modern transaction system.

"I built my first business at Santa Market in 2014 and now it has become one of the favorite culinary delights of Jakarta residents", she said.

For information, OVO is said to be able to record an increase in online merchant transactions by 76 percent in the first half of 2021. Not only that, but the 4.0 technology company also noted that 82 percent of MSMEs stated that they were helped by the OVO ecosystem based on a study conducted by Core Indonesia.