World Animated Characters Are Now Present In The Form Of Playing Forms In Indonesia

JAKARTA - Animated Nickelodeon fans in Indonesia can now cheer happily. Favorite animated characters that have been watched on television screens, can soon be enjoyed in interactive and immersive rides.

Through the collaboration between PLAY Culture and the Thematics of Makmur Abadi, which officially signed a license agreement with Paramount. This agreement aims to develop and operate the Nickelodeon Play Center in Indonesia.

The opening of the first two locations is the starting marker. The first location has been opened at Senayan Park, South Jakarta on November 27, 2025. Furthermore, the Nickelodeon Play Center will be opened at Carstensz Mall, Tangerang, which is scheduled to welcome the Christmas holiday.

This playground is designed not only as a place to play normally, but as a complete family entertainment destination. Visitors will be spoiled with dining areas with themed decorations, retail zones, and various attractions that promise immersive experiences.

The available rides include a safe soft play zone for children, a climbing wall to test the scarcity, role play area to trigger imagination, interactive games, to special zones for art and crafts.

Not to forget, there will be a special meet & greet session, which provides a rare opportunity for children to meet in person and interact with their beloved Nickelodeon characters.

"As a license partner for Nickelodeon Playtime Play Centers in Indonesia, we are proud to bring a world-class immersive entertainment experience to families across the country," said Rey Wilfred, Director of the Thematics of Makmur Abadi.

Wilfred added that his party also selectively chose and provided various premium toys, collectibles, works of art, as well as creative merchandise obtained from local and international manufacturers.

"Our goal is not only to enrich the experience of playing in our center, but also to support the retail, entertainment, and initiative of brand activities in Indonesia," he continued.

The presence of this themed play center is considered strategic. The Asia Pacific region is currently experiencing an increase in demand for the immersive family experience, making it the ideal market for Nickelodeon's various intellectual properties (Intellectic Property/IP).

"After the success of our first Play Center in Shenzhen in 2020, we are excited to work with Nickelodeon to bring this innovative concept to more families in the region," said Linda Dong, President of Play Culture.

Nickelodeon Playtime's launch is an important part of our strategy to meet the demand and strengthen Play Culture's position as industry leader," he added.

In line with that, Cow Play Cow's President Director Moo Indonesia, Daniel Darwin, welcomed the collaboration. "We are honored to be part of a historic collaboration with Paramount and Play Culture to bring Nickelodeon Playtime to Indonesia."

Darwin stressed his company's commitment to providing meaningful entertainment. Di Cow Play Cow Moo, we are committed to presenting entertainment that is full of joy and meaningful for families. These new centers will not only improve the family entertainment landscape in Indonesia, but also inspire children through their creativity, games, and characters Nickelodeon they love," he concluded.