Invite The Young Generation To Live Healthier And Actively With A2 Milk, KIN Dairy Collaborates With RANS Simba Basketball

JAKARTA - In order to welcome World Milk Day 2025, PT ABC Kogen Dairy through a brand, KIN Dairy, strengthens its commitment to building a healthy and active lifestyle in Indonesia. Through a strategic collaboration with RANS Simba Basketball and introduces KIN Dairy Farm as the only and largest A2 cattle farm in Southeast Asia located in Garut, West Java, KIN Dairy invites Indonesian families, especially the younger generation, to use A2 milk consumption as part of their daily healthy habits.

As the only certified A2 milk producer in Indonesia, KIN Dairy brings back the natural essence of milk as an A2 milk with protein that is easier to digest by the body. Protein A2 is a form of protein milk naturally produced by cows before modern breeding practices introduced protein A1.

"The collaboration between KIN Dairy and RANS Simba Basketball is a tangible manifestation of our belief that the best performance both on the field and in everyday life started from an active lifestyle and the right choice of nutrition from an early age," said PT ABC Chief Commercial Officer Kogen Diary, Anton Budiharjo.

"KIN Dairy produces A2 milk as a form of attention for Indonesian families who want to live actively and healthy with a high choice of quality milk and are comfortable to consume every day," he continued.

To convey a healthier and more relevant lifestyle message to the younger generation, KIN Dairy collaborated with RANS Simba Basketball, a professional basketball club known for its spirit of development and active lifestyle.Head Of Marketing of PT ABC Kogen Dairy, Astrid Widyasanti added, since 2017, KIN Dairy has continued to innovate in presenting A2-based milk products that are easier to digest and more natural.

KIN Dairy presents A2 milk as a goodness for a modern generation who want to live healthier and more active. Through a collaboration with RANS Simba Basketball, we want to inspire young people and Indonesian families that a healthy lifestyle starts from the choice of milk with the best nutrition, namely consuming A2 milk every day," he explained.

Raffi Ahmad, Board of Commissioners of RANS Simba Basketball, said he was proud to be partnering with KIN Dairy.

"Not only to support the performance of our team, but also to inspire Indonesian families to care more about health and a nutritious diet, by drinking A2 milk every day," said Raffi.

President of RANS Simba, Gading Marten added, a healthy lifestyle is not just a trend. This is the identity of the younger generation.

"By choosing A2 milk from KIN Dairy, we want to instill a good habit from an early age that being active and choosing nutritious intake is the key to growing strong and achieving," said Gading.

On the same occasion, KIN Dairy also introduced KIN Dairy Farm as part of its long-term commitment to fulfilling A2's milk production for the Indonesian people. Located at an altitude of 1,350 meters above sea level in Garut, this farm uses fully automated technology from reddening to packaging, without human touch, and practices animal welfare and sustainable waste management.

"Through the innovation of protein-based A2 dairy products and the construction of KIN Dairy Farm as an international production and education center, we are committed to becoming a long-term partner of the Indonesian family in building a healthier, more active and sustainable future," concluded Anton Budiharjo.

Through this series of initiatives, KIN Dairy strengthened his position as a pioneer of A2's milk education in Indonesia, offering a more natural and friendly nutritional choice for the body, as well as supporting a healthy and active lifestyle that is now increasingly relevant to modern families.