18 Years Of Establishment, 123 House Helps 63 Million Indonesians Find Ideal Property

JAKARTA - Entering the 18th anniversary of March 12, 2025, Rumah123 continues to strengthen its position as the number 1 property marketplace in Indonesia with a commitment to provide easy and reliable property solutions for the community and all property industry stakeholders.

For almost two decades, Rumah123 has been a loyal friend to the community in realizing its dream home, as well as a strategic partner for property agents, developers, banks, and related industries in building a stronger, more integrated and efficient property ecosystem.

The CEO of Rumah123 Wasudewan said, for 18 years, his party had traveled tremendously, helping 63 million Indonesians find their ideal property. Like a teenager who is growing up, this journey reflects the evolution, resilience and commitment of Rumah 123 in presenting more diverse property solutions, easily accessible and reliable for the Indonesian people.

"We continue to develop by adopting the latest technology and innovation to provide the best experience for all users. With an increasingly strong ecosystem, we are optimistic that we can continue to contribute to the growth of the property industry in Indonesia," he said in a written statement, Thursday, March 13.

Reflecting on 2024 yesterday, the interest of the Indonesian people to buy houses grew 78.6 percent year-on-year (YoY), higher than the interest in renting houses which grew by 59.2 percent YoY. On the other hand, overall from early January to early March 2025, the total visit to Home123 was 27 million times. Every quarter the average demand (enquiries) for property at Home123 is around 500 thousand more.

Home123 also innovates by adopting technology that provides a property search experience that is increasingly personal and efficient for the public. With smart technology that can understand user needs, it allows Home123 to track and understand user search behavior, so that it can recommend properties that best suit their needs and preferences.

With this approach, Rumah123 not only helps property seekers find their dream homes faster, but also creates smarter, more relevant, and on target.

On the other hand, Rumah123 presents various innovative features, such as property price checks, mortgage capabilities calculators, to easy access to property information and best financing as an active role of Rumah123 to help people make big and smart decisions in their efforts to achieve their dream homes.

In addition, Rumah123 has also expanded its scope to the commercial property sector, expanding opportunities for business actors to find the best property that suits business needs. The prospect of interest in demand (enquiries) for business space rentals in Indonesia is quite promising. Based on data from January to the end of 2024, 69.5 percent of the total interest in business space demand at Home123 came from the category of leased business spaces, while the remaining 30.5 percent were those looking for business spaces sold.

In terms of growth, until the end of 2024, demand for rental business space has increased by 18.5 percent on an annual basis, while demand for business spaces sold has slowed by 7.6 percent due to the preference of business actors for rental models being a more flexible choice in the midst of the current dynamics of the economy.

On the developer side, Rumah123 has become the main partner for various major projects, including projects from Sinarmas Land and other well-known developers. Currently, more than 500 property projects from various well-known property developers are marketed through Rumah123.

Rumah123 continues to be committed to presenting effective marketing solutions to help developers reach more consumers and increase sales of their property projects. On the other hand, the best property projects of these well-known developers are curated on the Official Developer website that allows consumers to get quality choice properties from official and trusted developers.

Not only that, Rumah123 also presents a Special Offering Property page to expand alternative property choices for the community, both for residence and investment, starting from Lower Price Property, Property under NJOP and Bank Asset Property in collaboration with a number of well-known banks, such as Bank Rakyat Indonesia (BRI), Bank Mandiri and Bank DKI. The trend of growth in demand for bank assets in Rumah123 in 2024 will reach 2.1 times compared to 2023.

Senior Vice President Listing Business Rumah123, Faizal Abdullah added, in addition to helping consumers, developers and banks, Rumah123 is committed to becoming a strategic partner for property agents in Indonesia. Currently, more than 23,000 property agents have joined and marketed their property through Rumah123 with an average closing success in 1-2 months.

"With the expansion of various big cities in Indonesia, Rumah123 seeks to expand support for innovative property marketing services to help agents increase closing opportunities. This platform also provides educational and training programs for people who want to start a career as property agents," said Faizal.

Rumah123 will again hold Rumah123 Agent Awards, the biggest award event for property agents in Indonesia, which will be held in three major cities: Bandung, Surabaya, and Jakarta. This event is a form of appreciation for the contribution of agents in the property industry and Rumah123's efforts to strengthen relations with the agency community, as well as encourage their professionalism and business growth.

Rumah123 is determined to be a pioneer in encouraging the growth of the property industry in Indonesia by presenting a digital ecosystem that is increasingly integrated, intelligent, and sustainable. To make this happen, Rumah123 will continue to innovate and adapt to the dynamics of market needs, expand service reach, and strengthen strategic collaboration with developers, property agents, banking, financial institutions, and other industrial partners.

In addition, Rumah123 continues to strive to provide solutions that not only help partners in strengthening their business performance, but also make it easier for people to find and have dream property.