IOC And TCL Announce Global TOP Partnership In Long Term Until 2032

JAKARTA - The International Olympic Committee (IOC) announced a Global Olympic Partnership with global technology company TCL until 2032. TCL will become the Official Sponsor of the Olympics and Global Paralympics of the Audiovisual Equipment Industry and Household Equipment.

TCL products will provide new experiences for fans and athletes, ranging from digital screens at Olympic and Paralympic events to various furniture at the Olympic Village. Through this collaboration, both parties will promote the Olympics and Paralympics to reach billions of fans worldwide through innovative marketing programs. TCL also supports the IOC's work in advancing the "Olympic AI" agenda - including supporting fans and athletes at event and home locations.

TCL was also involved in the "Athlete Moments" initiative at the Olympics so athletes could continue to interact with those closest to them around the world after competing.

Through this collaboration, the IOC will redistribute the revenue it gets as financial assistance to sports associations around the world, including the National Olympic Committee and its athletes, as well as the Olympic and Olympic Organizing Committee for Youths until 2032.

After holding the event announcing the cooperation in Beijing, China, at the iconic location of "Water Cube" (Beijing 2008) / "Ice Cube" (Beijing 2022).

"The IOC is delighted to announce a partnership with TCL, the leader of the television industry and household appliances in the world. TCL has long supported sports around the world, and now wants to bring inspiration for excellence at a new level, because the Olympics are the highest and most inspiring sporting event in the world," said IOC President Thomas Bach.

Meanwhile, Li Dongsheng, Founder and Chairman, TCL, said he was happy to be a World Olympic and Paralympic Sponsor. As a leading technology company in the world, TCL has always tried to "present an Inspiration for Excellence" that is in line with the spirit of the Olympics.

"The Olympics is an inspiration to billions of people around the world, and through this collaboration, various TCL innovations will support the Olympics, as well as create extraordinary experiences for global audiences. TCL will continue to fulfill the company's social responsibility, support the Olympics' sustainable development targets, and create a brighter future," he explained.

TCL has supported various sports around the world for decades through various partnerships. At the Olympics and Paralympics, TCL will realize new visual and lifestyle experiences through various types of smart innovations, including smart screens, air conditioning tools, refrigerators, washing machines, door lock systems, audio systems, projectors, and TCL RayNeo smart glasses.

Standing in 1981, TCL committed to "Building a Lestari and Connected Future through Advanced Technology". TCL also supports a smart and healthy lifestyle by realizing a new generation of smart technology experiences. Supported by 46 R&D) and 38 factories worldwide, TCL reaches 160 countries and territories, and strengthens its status as a global competitive technology brand.

Jiwaselah Kejoval, Chair, IOC Revenues and Commercial Partnerships Commission, said TCL is a global industry leader, as well as one of the best-developed brands in the world.

"The TOP (The Olympic Partner) program always offers the best marketing platforms for various well-known brands and marketers in the world, supported by global reach and Olympic principles. This is proven by the joining of TCL as one of TOP partners," he explained.

The International Olympic Committee is an international non-governmental organization that operates non-profitly. The IOC consists of volunteers who are committed to building a better world through sports. The IOC redistributes more than 90 percent of the revenue earned for various sports movements. That is, the IOC distributes 4.2 million US dollars every day to help athletes and sports associations at all levels in the world.