KCIC Gandeng Pixel Group Maximizes Space Media Facilities

JAKARTA - PT Kereta Cepat Indonesia-China (KCIC) and Pixel Group cooperate to use real-time data-based technology, as well as creativity in providing innovative and interactive advertising experiences.

Director of the Pixel Group David Leong said that in this collaboration, the use of technology and integration of conventional and digital outdoor media which is applied thoroughly at the location of the media outside the chamber of theUSH area.

David explained that the utilization ranged from the four stations, waiting areas, to the train so that it created communication solutions that not only provided premium advertising spaces, but were also able to optimize interactions (engagement) with real-time and relevant audiences.

"With the use of dynamic content that can be adjusted based on behavioral data and audience trends, through the use of outdoor media, the Pixel Group presents a more effective and measurable advertising campaign," he said in a written statement, Thursday, February 27.

David said that this collaboration proves that the outdoor advertising industry has entered a new era, where the use of technology is one of the important keys to creating a more interactive and relevant communication experience for public transportation users.

"We are optimistic that the infrastructure support from KCIC and the service solutions we provide will be able to increase the effectiveness of advertising and provide significant added value for brands and clients," he said.

David said that his party was exploring further the location of potential on the train and along the train journey to optimize the experience of more attractive and relevant passengers.

"Our collaboration with other public transportation managers and operators such as LRT Jadebek and TransJakarta, we can help brands and clients optimize point locations in strategic areas", he said.

Meanwhile, KCIC President Director Dwiyana Slamet Riyadi said KCIC continues to be committed to developing the potential of non-farebox businesses for income outside of tickets to provide added value for its companies and services.

As for now, MAYH has transported around 8 million passengers and the daily average reaches 24,000 passengers with a schedule of 62 trips per day.

Dwiyana said the increase in passenger volume, which is supported by the availability of more and more schedules, is a great opportunity for KCIC to implement various programs to make Stations and Trains a potential medium for advertisers because they reach a wider and diverse audience.

Dwiyana said that to date, KCIC has provided more than 627 advertising media points, including LED, Lightbox, train TV, in-train branding, and other media spread across stations and train carriages.

"KCIC also provides media placements in intermodal integration areas such as Halim LRT entrance hall and several other strategic locations. More than 80 brands from the banking, automotive, culinary, tourism, hospitality, ticket agents, to fast-moving consumer goods (FMCG) sectors have utilized this ad media network," he said.

Not only focusing on advertising, Dwiyana said KCIC also develops other non-farebox business sectors such as parking area management, business location rental for retail, station naming rights, and area rental for product exhibitions.

"More than 150 tenants have collaborated with KCIC, including 103 MSMEs that have been facilitated to open a business at theASH station that has the potential to be connected to an audience, namely an increasing flight passenger, KCIC continues to be committed to presenting innovative solutions in the modern transportation ecosystem in Indonesia," he explained.