Encourage Literacy And Financial Inclusion, Sampoerna Bank Holds Sampoerna Fest Again

JAKARTA - PT Bank Sahabat Sampoerna (Bank Sampoerna) has again held the Sampoerna Fest 2025 which will be held in four major Indonesian cities including Samarinda City in May 2025, Makassar in July 2025, Pekanbaru in October 2025 and Pontianak City in January 2026.

Director of Finance & Business Planning, Henky Suryaputra, said, the Sampoerna Fest 2025 will be held with the concept of edutainment to support the expansion of financial literacy and inclusion in Indonesia.

We saw the enthusiasm of the community last year in welcoming the presence of Sampoerna Fest in the previous four major cities. This encourages us to continue to expand Sampoerna Fest coverage this year by choosing other big cities, so that people can be educated to manage finances wisely through the banking services we provide," said Henky, Friday, February 14.

Henky added, as a bank that focuses on MSMEs, Sampoerna Fest 2025 will also involve local MSMEs again. This opportunity is a profitable link for MSMEs because they can introduce superior products to the community.

"They are also educated by financial management through banking services to support their business growth," he said.

Present on the same occasion, Lending, Fintech Product & Partnership Division Head, Oktavia Laksmi Wardani said, through Sampoerna Fest 2025, Bank Sampoerna again highlighted Sampoerna Mobile Banking, with superior savings products Sampoerna Mobile Saving to make it easier for customers to plan and manage their savings practically through digital platforms.

In addition, Sampoerna Mobile Banking regularly gives appreciation to customers by holding Sampoerna Mobile Savings lottery throughout the year, with a total prize of hundreds of millions of rupiah, and the Undian Grand Prize in the form of 1 BYD Seal Premium Unit for lucky customers once a year.

"With the Sampoerna Mobile Saving, we hope to encourage people to be more active in managing their finances. In addition to providing easy access, we also want to provide various benefits that can motivate customers to continue to be committed to planning long-term finance," explained Oktavia.

Oktavia added that her party is also targeting Gen Z and Millennials in managing and making wise financial decisions to achieve the financial goals they dream of.

We recognize that Gen Z and Millennials have a more modern approach to financial management, especially through digital technology. Therefore, we strive to provide relevant solutions that can support them to plan their finances more intelligently, while still enjoying the various entertainment we offer," he explained.

Meanwhile, the Event & Fintech Partnership Manager, Hafizh Abdul Rahman explained, at the Press Conference Sampoerna Fest 2025 event, it also presented a variety of exciting events, such as a short talk show with Juicy Luicy which will be represented by their vocalist Uan Emperor via live streaming, karaoke session with Friday Noraebang which is ready to entertain visitors, various culinary choices from the F&B tenants, as well as the introduction of collaboration between Sampoerna Fest and Never Too Lavish (NTL).

"We are trying to create moments that are not only entertaining, but also provide opportunities for visitors to better understand the benefits of Sampoerna Mobile Banking services, so they can take advantage of digital financial solutions to support their financial needs and goals," concluded Hafizh.