Kim Kardashian Releases Short Pants To Make Buttocks Look More Contained

JAKARTA - Kim Kardashian has again attracted attention with the launch of the latest collection of her underwear brand, SKIMS.

This time, he launched shorts with a special feature, namely the padding on the buttocks, which is claimed to provide a more full and strong butt look.

This product is called 'Ultimate Butt Enhancing' which includes shorts, legging, and bodysuits with the padding feature to get a bigger, round, and tighter butt.

In a video shared on Instagram, this 44-year-old woman introduced the new SKIMS collection, when she played the beautiful "Fairy Butt Mother". She wore a nude leotard, legging, high heels, and peri wings. Kanye West's ex-wife also holds a magic stick in her hand.

"After five years of processing, our Ultimate Butt Enhancing solution will make your dream butt appear magically (without a need for a squat), thanks to SKIMS Fairy Butt Mother which was released on Thursday, February 13 at 9 a.m. or 12 p.m. Get the SKIMS application for initial shopping access," wrote the description in the video, quoted by VOI from the Daily Mail page on Friday, February 14.

These shorts sell for 78 US dollars or IDR 1.2 million, 88 US dollars OR IDR 1.4 million, and the bodysuit starts at USD 88 to USD 158 (IDR 1.4-2.5 million). In the video footage, the reality show star The Kardashians is seen magically appearing at the gym.

Kim then spoke with a sleek model who had English accents. The model complained because it couldn't get a rounder butt even though it was already trying hard in the gym.

This is where Kim said 'Getting rounder butt should be without business'. The whole collection went on sale on February 13, the day before Valentine's Day.

"The short skin is equipped with body shape-enhancing technology, namely 'soft butt padding' that lifts and forms your buttocks for a faster look and adds volume to two inches," reads the text on the website.

In addition, there is a bodysuit with a padding on the buttocks and bra push-ups for increased, shape, and completeness of the breasts that are similar to surgery.

The launch of this collection came after the star Blackpink, Rosé, became a new face for the SKIMS brand. The 27-year-old singer is the star of a special campaign for SKIMS Valentine's Day, which shows herself wearing pink underwear with red lip motifs. Rosé admitted that the photo shoot and products made her feel confident and beautiful.

" Valentine's Day always has a special place in my heart. Maybe also because it's only a few days after my birthday, it's like the second round of birthdays. This collection captures those feelings with romantic and cute pieces. I really enjoy shooting time for this campaign, and I hope everyone feels confident and beautiful with these products as I feel," Kim said in a statement.

"Every SKIMS campaign is designed to be iconic, and Ros\'e is very real about it. Its strength and energy are unmatched, and it is a true Valentine for 2025. This collection is romantic, fun, and full of personality, and Rosé managed to catch it very beautifully," he added.

Previously, Rosé was appointed global ambassador to Saint Laurent in 2020, and has also featured in a campaign for Yves Saint Laurent Beauté and jewelry firm Tiffany & Co.

Kim previously revealed that he likes to choose new models for his SKIMS brand because he enjoys a mix between pop culture and the fashion world.

"We have marketing chat groups that are always active. We send ideas throughout the day, all night, and the fun part is feeling we like an artist or maybe an athlete, then create an amazing campaign," Kim told WWD.

"For me, the internet culture is always wondering, 'What's the next campaign?' 'Who's going to be the model?' 'What will they think now?' and it's always surprising." he added

Apart from Rose BLACKPINK, other artists who have performed for SKIMS are Lana Del Rey and Sabrina Carpenter.