GIS And BUMN Houses Encourage MSMEs To Develop, Invite People To Support Local Products At The 2025 INACRAFT Exhibition

JAKARTA - In the midst of the busyness of the INACRAFT 2025 exhibition, there is one place that must be visited, namely the BUMN House booth. Here, visitors can witness firsthand the superior creative products from Indonesian MSMEs that are ready to compete in the global market.

Through the BUMN house' booth at INACRAFT 2025, as many as 14 SOEs participated, involving 52 MSMEs assisted by them from various categories, such as fashion, handicrafts, and accessories, as well as presenting 149 types of superior products that are ready to penetrate the international market.

Enlivening INACRAFT 2025 which lasted until February 9, 2025, the BUMN House booth located in the Main lobby area and Assembly Hall JICKC (Jakarta International Convention Center), became an attractive place for visitors to speak directly with craftsmen, know the product manufacturing process, and buy products directly from local entrepreneurs.

In addition to products from fostered MSMEs, another agenda that is carried out is activation for visitors. At INACRAFT 2025, BUMN houses present various interesting Mini Events. Every day, visitors can enjoy a series of interactive activities, such as workshops and product demonstrations from various participating SOEs.

The themes raised vary, ranging from Batik Lasem by PT Semen Indonesia (Persero) Tbk (SIG), knitting bags with Perumnas, ecoprints on cloth media by PTPN IV, to patchwork tissue vouchers with Bank BTN. This activity provides direct experience for visitors to interact with craftsmen, study the product manufacturing process, and buy products directly from local entrepreneurs.

According to SOE Minister Erick Thohir, MSMEs and SOEs are the backbone of the Indonesian economy. SOEs not only focus on corporate growth, but also play an active role in helping Indonesian MSMEs to be more developed and resilient in the national and international markets in supporting the people's economy.

"The Ministry of SOEs has a big role in helping to advance MSMEs in Indonesia. We continue to encourage MSMEs to develop through various programs and cooperation with other institutions," he said.

As a state-owned company that supports the progress and development of Indonesian MSMEs, SIG consistently provides comprehensive and sustainable assistance to MSMEs, one of which is by including them in various exhibitions to expand the marketing reach of products. At the 2025 INACRAFT exhibition, GIS facilitated two of its fostered MSMEs engaged in Nusantara fashion, namely Hastadana Batik, Lasem and Saleen.

SIG's Corporate Secretary, Vita Mahreyni said, Indonesia is a country rich in culture, including in terms of fashion. Indonesia is noted to have various wastra (traditional cloth), ranging from batik, weaving, songket, ulos, and others. The participation of two SIG fostered MSMEs, namely Batik Lasem Hastadana and Saleen in the INACRAFT 2025 exhibition, is part of an effort to promote the archipelago wastra to the public.

Wastra Indonesia is not just a cloth, but an identity of the nation's pride. The creativity of SIG-assisted MSMEs in combining Indonesian wastra with the current fashion trend is expected to foster a sense of pride and interest in society, especially the younger generation. Through the 2025 INACRAFT exhibition, SIG hopes that the archipelago fashion will be better known by the public and even worldwide, and can revive the creative industry in the country," said Vita Mahreyni, in her statement, Saturday, February 8.

Through the BUMN House, by providing the opportunity to participate, GIS seeks to help local entrepreneurs to be better prepared to compete in the international market through better coaching and wider market access. The success of this MSME assisted by BUMN is a tangible reflection of the large contribution of SOEs to the development of the creative economy in Indonesia.