Bose Acquisition Of McIntosh Group, Luxury Audio Brand Manufacturer

JAKARTA Bose, a US audio device manufacturer, announced on November 19 that it had acquired the parent company from a number of luxury audio brands, McIntosh Group.

McIntosh Group is the owner of McIntosh and Sonus Faber brands. The company has developed a number of audio devices such as amplifiers, speakers, turntables, and others. By acquiring McIntosh Group, Bose believes its portfolio will be much better.

Through this acquisition, Bose wants to combine research and leading audio technology in its industry. The company hopes that it can develop devices with high performance, luxury, and still offer premium solutions.

"Over the past six decades, we have presented the best premium audio experience possible. With McIntosh Group in our portfolio, we can open up more ways to deliver music," said Bose CEO Lila Snyder.

The Bose leader added that they will retain existing products in honor of McIntosh's legacy and invest in products with new innovations. The company is committed to providing the best audio experience.

Meanwhile, McIntosh Group CEO Daniel Pidgeon said they were happy with the acquisition. The reason is, Bose has a good work record and looks focused on their goals, namely creating high-quality audio devices.

Bose's dedication to single-focused research and audio provides an extraordinary opportunity to complement and enable our own efforts to deliver an second-independent high-quality audio experience, "Pidgeon said.

In the future, Bose together with McIntosh Group will develop audio products and devices such as headphones, speakers, soundbars, to car audio. They will also advance noise damping features, hearing augmentation, and immersive audio.