The Concept Of Shopping For The Combination Of Supermarkets, Healthy Dishes To Middle Culinary Hunting Is Enlivened By The Community

JAKARTA - In recent years, the lifestyle trend of society has undergone significant changes. Consumers are now looking for shopping experiences that are not only practical but are also able to provide convenience, uniqueness, and diverse culinary choices.

This shopping concept reflects changes in people's interests and lifestyles that prioritize comfort to convenience when shopping for necessities. No wonder this concept is increasingly in demand and is predicted to continue to develop in the future.

Supermarkets, for example, are now not just places to shop for daily necessities. With modern spatial planning and offering fresh, organic products, to special products such as healthy and gluten-free foods, supermarkets have become the main destination for consumers who want to enjoy quality shopping.

The existence of such a complete supermarket area is considered to provide comfort and efficiency for consumers to get all their needs in one place.

"Currently we see a trend in the community, many are looking for supermarkets that are not only large or large, but also possible to meet their needs," said Rika Yuanita, General Manager of Pakuwon Mall Bekasi at the AEON Opening at Pakuwon Mall Bekasi, Bekasi, West Java, Friday, November 15, 2024.

In addition, delicatessen and meatballs are the next attractions in this concept. Delicatessen offers a wide selection of ready-to-eat foods such as processed meat, cheese, to a variety of special dishes from various parts of the world.

However, in AEON itself, most of the food does offer various choices of Japanese culinary delights that match Indonesian tastes. Such asfots, chasimi, udons, various bento menus, salads to various other delicious foods.

Meanwhile, weekends serve the best quality bread, pastries, and cakes made directly on the spot, ensuring authentication freshness and taste. The presence of these two elements provides a richer shopping experience, as consumers can enjoy delicious dishes while shopping.

"We see that the fresh culinary choice is also part of the people's lifestyle. That reason also made us present this concept," added Rika.

One of the innovations in the spotlight is the concept of Reward Kitchen, a special area that serves healthy and fresh food. at AEON Pakuwon Mall Bekasi. The menus offered include salads made with high-quality ingredients, pasta made from special recipes, to various other healthy dishes.

This concept not only highlights a variety of healthy foods but also pampers consumers with delicious tastes. Reward Kitchen is also designed to provide personal experiences.

Consumers can choose ingredients and menus that suit their preferences, making each dish special. In addition, transparent presentations, which consumers can see firsthand the food processing process, add confidence in the quality of the products they enjoy.

"This trend also shows that consumers are not only looking for products, but also experiences. Supermarkets equipped with delocatessen, weekends, and Reward Kitchen present one-stop shopping destinations as well as a relaxing place for families and individuals," he concluded.