Wuling BinguoEV Introduces Be The Icon, Invites Women To Express Their Uniqueness

JAKARTA Wuling Motors held a creative activity entitled Wuling BinguoEV 'Be The Icon'. The activity was opened with the 'Binguo Dream Wheels' and closed with an exhibition at Batavia Pantai Indah Kapuk (PIK).

The event is an inspiring approach for modern women to express their uniqueness. It is the same as Wuling BinguoEV who was present in Indonesia as Wuling's second electric car carrying a unique iconic design.

Marketing Director of Wuling Motors, Liu Yan said, Wuling BinguoEV has so far received a good response in the Indonesian automotive market.

Hatchback EV Wuling has also become an icon of lifestyle in urban areas from the vehicle side. In order to strengthen this image, we want to reach even bigger segments as well as inspire women to be able to express themselves and their uniqueness," said Liu Yan.

The series of events began with the 'Binguo Dream Wheels' parade through a convoy of several BinguoEV cars and one large bus decorated with a heart-shaped balloon that reads 'Be The Icon' from 6-8 November 2024.

The parade toured through popular points in Jakarta by passing through the Blok M and PIK road routes, as well as displaying BinguoEV as an electric vehicle that has an iconic body design.

In the convoy parade, Wuling also applied a unique BinguoEV bus livery. The bus is decorated with a design reflecting the BinguoEV aesthetics, complete with an interactive QR code.

The presence of the bus at various strategic locations in Jakarta allows the public to interact directly with the 'Be The Icon' campaign.

At the peak of this activity, Wuling held an exhibition in Batavia PIK with various entertainments such as live music suggestions in the form of scenes, violin and performances of singers on November 9, 2024.

In addition, visitors are spoiled with "Feast of Beauty" and a place to take pictures together with heart-shaped balloon decorations. Not to forget that in this event there were 3 BinguoEV units and 1 BinguoEV unit that had been given a special personalization with pink nuances.

Speaking of Wuling BinguoEV, the Hatchback EV is produced domestically and carries the 47.5 percent TKDN, appearing with a compact and proportional design, carrying dimensions that optimize space and convenience. The BinguoEV exterior itself has a timeless design.

On the front are X-Shaped LED Headlamp and Diamond Shaped Grille. The BinguoEV has Impressive Two-Tone Body Color and Water Slash Wheel Cap which creates an elegant look with a unique impression. On the back, the BinguoEV is equipped with X-Shaped LED Tail Lights and Ducktail Streamline which gives a modern touch.

Regarding performance, BinguoEV is supported by a 50 kWh electric motor. The resulting power comes from the Single Reduction Gear transmission to the rear wheels.

The BinguoEV is also supported by a lithium ferro-phosphate (LFP) battery with an IP67 standard with a capacity of 31.9 kWh for the Long Range type with a distance of up to 333 kilometers and 37.9 kWh for the Premium Range type which can reach a distance of up to 410 kilometers.