YouTube Test Premium Lite, Package With Limited Ads

JAKARTA Not all YouTube users want to subscribe to Premium packages because the price is very expensive. The company already knows about this problem so they make Premium Lite packages.

This package may be more in demand by users because it costs about half of the regular Premium package. If users subscribe to the Premium Lite package, they only get one advantage, namely the ad that is abolished.

They will not benefit from other benefits such as access to YouTube Music, the ability to download videos offline, to play videos in the background. This is an attractive offer for YouTube users who are often disturbed by advertising.

The Lite package has been around for a long time, but this feature began to be removed at the end of last year in several countries. Even though it was deleted, Google did not want to completely remove Premium Lite and continue the testing phase in Thailand.

Now, Premium Lite is again visible in several countries and Google has confirmed this. To the Android Authority, Google said it was testing the package in several countries, but only alluded to Australia, Germany, and Thailand.

It is not yet known when this package will be tested in more countries and when Premium Lite can be officially used. However, this test shows that Google is determined to attract more Premium users.

Earlier this year, YouTube stated that the Premium package already had more than 100 million subscribers, including Premium for YouTube Music. With the price increases coming in November, it is not yet known whether the number of users is increasing or decreasing.