Apple Launches Hearing Help Tool Feature On AirPods Pro, Shares Of Tool Companies Listen To Drop

JAKARTA - Apple's announcement of an update to the hearing aid feature at the AirPods Pro triggered a decline in the share value of several large hearing aid brands.

The Cupertino-based technology company is long expected to add a hearing aid feature to AirPods, and at Monday 9 September, they revealed details of the innovation.

Update On Helpive Devices To Listen To AirPods Pro

Apple introduced three hearing-related updates to AirPods Pro 2:

Combination of Active and Passive Noise Cancellation: This feature protects user hearing in noisy environments. This auditory protection technology works by reducing environmental noise without compromising the sound quality of what users are listening to.

Clinical Class Hearing Tests: Users can now do hearing tests at home in just five minutes. These test results, stored in the Health app, provide audiograms and recommendations for further conversations with health professionals.

The Tool Hearing Feature for Mild to Medium Hearing Disorders: This most significant feature allows AirPods Pro 2 to be a substitute for conventional hearing aids. Users can set personalized hearing profiles from hearing tests, which are automatically applied to all listening activities, such as music and phone calls.

Lowering Shares Of Hearing Aid Companies

This announcement affects the stocks of several large hearing aid companies, such as Amplifon, Demant, GN Store Nord, and Sonova Holding. With the price of AirPods Pro 2, which is only US$249 (Rp3.8 million), it is much cheaper than conventional hearing aids that can reach thousands of dollars, no wonder the market reacted negatively to this news.

While AirPods Pro 2 may not be suitable for people with severe hearing impairments, this device meets the needs of many people, especially those who do not want to be seen using hearing aids associated with the elderly.