Apple Scheduled To Launch IPhone, AirPods, And New Watches On September 10

JAKARTTA Apple is rumored to be holding its biggest product launch event this year on September 10. In this event, Apple plans to introduce the latest iPhone, AirPods, and smartwatches, according to a Bloomberg News report citing sources familiar with the situation.

Although this date has not been officially announced, Apple is preparing for the launch, and it is estimated that these new products will go on sale on September 20, in accordance with Apple's launch pattern in recent years.

Analysts predict a strong cycle of enhancement for the iPhone 16, which is expected to come with the biggest software updates ever, including artificial intelligence (AI)-based features. This is happening as competitors, such as Samsung, have accelerated in launching similar services.

The launch comes amid Apple's optimistic predictions of growth potential thanks to AI, despite its business performance in China, Apple's third-largest market, dropping 6.5% in the third quarter, worse than the 2.4% forecast for a 2.4% decline according to Visible Alpha.

At an annual developer conference last June, Apple introduced a long-awaited AI strategy, by integrating "Apple Intelligence" technology into its suite of apps, including Siri, as well as bringing ChatGPT chatbots from OpenAI to its devices.

However, some analysts say that the upgrade to this AI feature will likely not be felt in the short term, especially given Apple's huge dependence on iPhone sales.