Having A New Dress Design, SHINee's Taemin Denies Starting Fashion Label Business

JAKARTA - SHINee's Taemin raised his voice after allegedly setting up a fashion label. This news began after fans found a label called TAEM.

Taemin has just released his latest album and to celebrate the album, he founded an exhibition called ETERNAL where fans can access private sites to buy his merchandise. The site cannot be opened with a link, but only with a QR code.

The exhibition also sold several clothing models that were priced at 160 thousand won or Rp. 1.8 million. This made Taemin criticized because he was considered greedy.

If you look for 'Tee' and 'Cap' on the TAEM site, you will find some available production. They also sell for delivery around the world," tweeted one fan.

Then, Taemin made a statement via his personal Instagram. He denied that he would open the clothing business as reported.

"I didn't open the clothes business! Initially, I had no intention of selling it and only made it to be given to the people I appreciated," wrote Taemin.

"I'm sorry to make you guys have a misunderstanding. I will always work hard and show my friendly side. Thank you for supporting me," he continued.

It turned out that the clothes that were published were gifts for fans who attended the album exhibition. In order to look realistic, Taemin's agency makes it seem as if there is an official clothes site with a special logo.

Not only that, they also made original social media to display the gimmick. Since Taemin's post, the business account has been deleted by the agency.