The House Of Arowuda, Newcomer Of The Indonesian Parfum Jagat Launches Independence 17-8-45
JAKARTA - The House of Arowuda, a Creative House in Indonesia, has made his name as a newcomer to be reckoned with in the Indonesian perfume industry. Coinciding with the anniversary of the Proclamation of Indonesian Independence on Saturday 17 August, the House of Arowuda officially launched an exclusive perfume collection entitled 'Independence 17-8-45'.
According to Nina Langitan as CEO of The House of Arowuda, the independent 17-8-45 perfume brings the creative concept to a higher level by combining the history, art, and traditions of the Indonesian nation.
The House of Arowuda is known as Creative House which always places artistic ideas in every project development we run. 'Independence 17-8-45' brings the creative concept of combining history, art, and traditions in the products we produce," said Nina.
"In the 'Independence 17-8-45' collection, we offer not only a captivating fragrance, but also a deep emotional experience," he said.
Nina also revealed that each collection of 'Independence 17-8-45' is designed as a tribute to important moments in Indonesian history, where every perfume variant describes the fighting spirit and national pride inherited from generation to generation.
Koleksi ini terdiri dari tiga varian utama, yang masing-masing diranci oleh perfumer terkenal dari berbagai negara, sehingga menawarkan pengalaman penyembung yang beragam, namun tetap mengekar pada tema utama, yaitu kemerdekaan, tambah Nina.
The first variant 'Independence 17' is the work of Gael Montero, a Spaniard. 'Independence 17' presents a combination of fresh and masculine smells, with a number of compositions such as Bergamot, Mandarin, Marine, Blackcurrant, and Lily of The Valley.
Meanwhile, the 'Independence 8' variant, which in fact was created by Singaporean perfumer Alethea Han, has a combination of compositions such as Bergamot, Mandarin, Apricot, Osmanthus, and Honeysuckle.
Meanwhile, the 'Independence 45' variant is the result of a concoction of the nation's children named Yani Setiawati. Yani Setiawati brings a strong local touch by combining natural ingredients that represent Indonesia's natural wealth such as Bergamot, Lemon, Geranium, Jasmine, Violet, and Incente.
Furthermore, Nina added, as a sign of a strong national identity, The House of Arowuda also paid special attention to the design of this perfume packaging, namely by including the Nusantara Logo.
The Nusantara logo that adorns the box of 'Independence 17-8-45' perfume is inspired by the commemoration of the 79th Independence Day of the Republic of Indonesia which is celebrated in the capital city of the archipelago. This design not only strengthens the aesthetic value of the product, but also adds historical and emotional meaning to users," continued Nina.
اقرأ أيضا:
The 'Independence 17-8-45' collection is a clear proof of The House of Arowuda's commitment to continue to innovate and enrich the Indonesian perfume universe with meaningful and strong-characterized works. By combining creativity, art, and love for the homeland, The House of Arowuda has succeeded in creating products that are not only fragrances, but also a symbol of national pride.
Koleksi ini diharapkan dapat menjadi inspirasi bagi masyarakat Indonesia untuk terus mengingat dan merayakan momen-momen bersejarah yang membentuk identitas bangsa. Dengan peluncuran 'Independence 17-8-45', The House of Arowuda menegaskan posisinya sebagai salah satu pemain dalam industri perfume Indonesia, tutup Nina.