BPOM RI Increases Drug And Food Supervision Literacy To The Community

JAKARTA - The Indonesian Food and Drug Supervisory Agency (BPOM) focuses on increasing literacy in the supervision of drugs and food to the community to realize a Healthy Indonesia and a Golden Indonesia 2045. "The condition of our community, inadequate knowledge, easy to digitize regarding food medicine, no matter whether it is illegal or endangers yourself or not," said Acting Deputy for Food Control of BPOM RI, Ema Setyawati.

This was conveyed in a discussion themed "Digitalization of Communication, Information, Education (KIE) in Supervision of Drugs and Food to Build a Digital Ecosystem in DKI Jakarta Province" at JI-Expo Kemayoran, Central Jakarta, Sunday, July 14.

He stated that the public must understand products by taking into account the legality of security, quality, efficacy, nutrition and benefits. "Not only viral or not. Therefore, of course there is intervention for the community in increasing literacy," he said.

According to Ema, digital developments can affect lifestyle changes and promotional ways of a product. In fact, current promotions are rarely carried out directly, but through social or electronic media networks. Moreover, what is currently presented displays statements of satisfaction or consumer dissatisfaction with the experience of transactions, including excessive product or service quality.

This can lead the public to choose one particular product based on tendencies (trending), appearance, rapid effects, taste or cheap prices. In addition, Ema explained, the safety of drugs and food is an important requirement that must be attached to products. Without a sense of security, it can cause anxiety when consuming products. "Producents know best what is in their products, while the public does not know clearly. Therefore, people must be able to choose products by taking into account the safety, quality, efficacy, benefits and nutrition of products before consumption," said Ema.

Ema ensured that BPOM continues to monitor drugs and food comprehensively from upstream to downstream by controlling the quality and nutrition aspects of drugs or food throughout the product. This chain from producers to consumers is a unity of indecomposable cycles. This cycle is of course carried out by BPOM together with relevant stakeholders (stakeholders), especially the community as users. "Of course this supervision is to ensure that production, distribution and consumption are quality safe and efficacious in realizing a healthy society, strengthening the drug and food industry," said Ema.