Sony Music Entertainment Japan, Aniplex, And Pocketpair Establish Palworld Entertainment

JAKARTA - Japan's Sony Music Entertainment, subsidiary Aniplex, and developer of Palworld, Pocketpair has announced the establishment of Palworld Entertainment, a joint venture (JV) to develop a new business related to the game.

Palworld is a multiplayer open world survival game created, manufactured, and published by Japanese developer Pocketpair, who is now the most popular game in 2024, with total players exceeding 25 million after being released one month.

ANNOUNCEMENT #1Pocketpair is excited to announce a joint venture company with Sony Music Entertainment (Japan) Inc. and Aniplex, Inc., to establish Palworld Entertainment, Inc., for the purpose of accelerating the multifaceted global development of Palworld and its further… pic.twitter.com/aHnlC8M6Pu

— Palworld (@Palworld_EN) July 10, 2024

ANNOUNCEMENT #1Pocketpair is excited to announce a joint venture company with Sony Music Entertainment (Japan) Inc. and Aniplek, Inc., to hundreds Palworld Entertainment, Inc., for the purpose of accelerating the multifaceted global development of Palworld and its further... pic.twitter.com/AhnlC8M6Pu

The Palworld game, which is currently available on PC, Xbox Series X/S, Xbox One, and via Xbox Game Pass, integrates elements of combat, capture of monsters, training, and headquarters development smoothly.

In this game, players can use a variety of weapons, ranging from classic bows and spears to assault rifles and modern rocket launchers.

Its gameplay involves Pal's search and arrest, which in addition to helping players in the construction and expansion of the base, could become a strong ally in combat.

"Join venture (JV) will be responsible for developing intellectual property reach and expanding commercial business ventures, including licensing and global trade activities linked to Palworld, beyond interactive play," Sony wrote in a statement.

JV's efforts will begin with the development of exclusive merchandise based on the game, which will debut and be sold at the Pocketpair booth during the "Bilibili World 2024" which starts Friday, July 12, 2024 in Shanghai, China.

In addition, it will also be available for pre-orders at Anipplex and its subsidiaries, Aniplex of America and Shanghai Aniplex, followed by e-commerce sites with more detailed information to be shared in the future.