The 2024 Joyfest BMW Astra Driving Experience Successfully Held Followed By More Than 200 Participants
JAKARTA - The annual Joyfest BMW Astra Driving Experience event was held again at the Sentul International Circuit, Bogor which was held today.
This event offers a number of programs for BMW car owners and lovers in the country, consisting of taxi rides on racing cars, test drives on circuits, maneuvering at Joykhana, to feeling the sensation of driving on the off-road track in X-Road activities.
Operations Manager of BMW Astra Teguh Widodo, said that this edition had encountered various obstacles due to the political year in Indonesia, but this did not dampen the enthusiasm of a number of parties in welcoming this event.
"To be honest, we didn't expect this to work because this edition was quite challenging because of the political year and fortunately this year's Joyfest is quite awaited by our stakeholders or consumers," Teguh said when met by VOI in Sentul, Bogor, Saturday, May 18.
He also explained that the increasing enthusiasm of a number of parties at this event was evident from the number of participants who participated in this event to more than 200 people and exceeded the company's expectations.
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For this year, Joyfest participants increased by 205 and this exceeded the limit. We had a discussion that this could still be tolerated or not because it was related to safety as well and it turned out to be possible, "added Teguh.
In this edition, BMW Astra presents a new program titled Joykhana, where the participants will taste the sensation of maneuvering with a number of models from Germany.
This year is special because the first is Joykhana, the two partners who took part in this event have increased. We have also patented this Joyfest so it has become an official agenda," concluded Teguh.