Apple Back To The Automotive Arena?

JAKARTA - After swallowing a bitter pill with the cancellation of its electric car project in February 2024, Apple seems to intend to return to the automotive arena.

Quoting from the Areaev page, Wednesday, May 8, there are rumors circulating that this tech giant is in partnership with Rivian, one of the main players in the electric vehicle industry.

This collaboration is a breath of fresh air for both parties. Apple, which has extraordinary expertise in the development of artificial intelligence (AI), can take advantage of the tested EV Rivian platform to deliver a revolutionary driving experience. On the other hand, Rivian got a cutting-edge shot of technology from Apple, allowing them to compete more stringently in the increasingly crowded EV market.

This partnership is not just a mix of two technology companies. It is a two-giant marriage with the same vision: bringing a new era of smart mobility. Imagine a car that is able to understand the needs of its users, adapt to driving style, and even offers suggestions for maximizing efficiency and safety.

Of course, the details of this collaboration are still kept secret. However, speculation is already widely circulating. Some predict seamless integration between Apple devices and Rivian cars, allowing full control of vehicles via iPhone or iPad. Others envision intelligent navigation systems, virtual assistants who are always ready to help, and even advanced self-driving features.

Apple's move signifies a huge shift in the automotive industry. It's no longer just about machinery and performance, but about connectivity, personalization, and intelligence. For technology and car lovers, this is encouraging news. The new era of smart mobility is in sight, and Apple and Rivian are ready to lead their journey.