VIDEO: Exclusive, Asrim Chairman Triyono Prijosoesilo: We Are Not Ready To Implement Excise On Sweetened Drinks

JAKARTA - General Chairman of the Soft Drink Industry Association (Asrim) Triyono Prijosoesilo gave a critical response to the government's plan to implement excise duty on packaged sweetened drinks (MBDK). He said, Asrim members were not ready if this rule would be implemented in 2024. The problem is that internally, the growth of this industry has not yet fully recovered, it is still gradually recovering towards the growth it had before the COVID-19 pandemic. Another thing is that implementing this excise will increase selling prices, it will make customers run away. Because MBDK is not a primary need. If that happens, the performance of association members will decline.