Voyah Brand Premium From Dongfeng Officially Enters Italian Market, Brings Three Models At Once

JAKARTA - A Chinese manufacturer, Dongfeng, has officially entered the Italian market under the premium brand Voyah, which carries three models at once.

Quoting from the CNevpost page, Wednesday, April 17, Voyah is a premium brand from Dongfeng which was introduced in 2020, by launching the first model named Free in the following year (2021). After that, several models were also presented.

Voyah held a launch event in Italy on April 16, introducing Voyah Free SUV (sport utility vehicle), Voyah Dreamer MPV, and the Voyah Zhuigoang sedan.

Even interestingly, the first 100 Battery Electric Vehicle (BEV) vehicles available on the Italian market for the three models have been sold out, signaling quite good acceptance in the Mediterranean nation.

Partnering with a local Italian dealer, CarMobility, not only pure electric vehicles will be brought, there will also be a Plug-In Hybrid Electric Vehicle (PHEV) vehicle.

With the official entry to Italy as a starting point, Voyah will expand further into other European markets, with plans to enter countries such as Slovakia, Germany, Spain, and Portugal.

As additional information, since starting expansion abroad in 2022, Voyah has entered European countries including Norway, Finland, Denmark, the Netherlands, Bulgaria, and the Czech Republic, with total cumulative exports reaching 10,000 units.