OpenAI Intensify AI Service Offers For Fortune 500 Companies Worldwide

JAKARTA OpenAI CEO Sam Altman has hosted hundreds of Fortune 500 company executives in San Francisco, New York and London this month where he and other OpenAI executives introduced artificial intelligence services (AI) for corporate use. They competed directly in several cases with financial support, Microsoft.

The roadshow-like meetings illustrate how a credited company has sparked a generative artificial intelligence boom with its consumer offerings, seeking new sources of revenue from companies around the world.

Three meetings with senior corporate executives - two in the US last week and one in London on Monday - have never been reported before. Altman directly delivered a speech to more than 100 executives in each city at the event, according to participants who spoke on condition of anonymity.

At each event, Altman and chief operating officer Brad Lightcap offer product demonstrations, including ChatGPT Enterprise, a company version of their well-known chatbot that generates text from simple prompts, software to connect customer applications to their AI services known as API, and their new text-video models.

OpenAI has promised that ChatGPT Enterprise customer data will not be used to train their models. Talking to potential customers from industry including finance, healthcare, and energy, OpenAI executives highlight a wide range of apps, such as call and translation center management. They note that consumer versions of their chatbots have been used by more than 92% of Fortune 500 companies.

Microsoft, the largest investor in OpenAI, offers access to OpenAI technology through its Azure cloud and by selling Microsoft 365 Copilot, a productivity tool supported by the OpenAI model.

Some executives among the event participants asked why they should pay for ChatGPT Enterprise if they were already Microsoft subscribers, participants said. Altman and Lightcap replied that paying for the company's services allowed them to work with OpenAI teams directly, have access to the latest models, and have more opportunities to get customized AI products.

While OpenAI and Microsoft themselves declined to comment on the report.

OpenAI, last valued at $ 86 billion (IDR 1,386.1 trillion) in secondary sales, has tried to diversify its revenue stream since its ChatGPT chatbot quickly became popular by the end of 2022. Sources say the company is on track to achieve its $1 billion revenue target (IDR 16.1 trillion) which they projected for 2024.

While trying to build new products for consumers like the ChatGPT store, the company expects sales to the company to be a more meaningful part of its revenue. Lightcap told Bloomberg last week that more than 600,000 people signed up to use ChatGPT Enterprise and Tim, up from around 150,000 in January.

Lightcap, the main executive of OpenAI, which focuses on the adoption of the company, has also spent time in Hollywood talking to studio executives to promote their company's video creation tool, Sora. The technology, which can create and perfect videos based on the description of user text, has created excitement and anxiety in the creative industry.

Two major Hollywood studios told Reuters they were looking for early access to start exploring the app, despite some concerns about the video sources being used to train Sora, the reliability of the results, and its ability to protect copyright-protected works.

Fox and News Corp also hosted Altman at a leadership event last October, where he participated in a question and answer session, according to sources familiar with the session.