Piaggio Indonesia Shows Vespa Batik At Indonesian Batik Museum, Respect For Culture

JAKARTA - As a form of meaningful appreciation for the union of two icons and cultural heritage, Piaggio Indonesia displays Vespa Batik at the Indonesian Batik Museum.

PT Piaggio Indonesia presents the domestically made Vespa Batik as the first Vespa model produced to celebrate the iconic culture that is Indonesia's pride.

Managing Director and Country CEO of PT Piaggio Indonesia, Marco Noto La Diega, said the presence of Vespa Batik at the Indonesian Batik Museum reaffirmed the company's dedication in appreciating the important meaning of Batik as one of Indonesia's cultural heritages.

"We are proud and grateful for the opportunity given to Vespa Batik to appear at the Indonesian Batik Museum because we believe this initiative will maintain ongoing talks about Batik from generation to generation," he said, in a statement to the media, Thursday, March 7.

Vespa Batik, which is in the Indonesian Batik Museum number 1002, symbolizes National Batik Day which is commemorated in October. The presence of Vespa Batik at the Indonesian Batik Museum will be a contemporary attraction that enriches batik stories in the modern era.

Vespa Batik adapts the traditional batik pattern 'Tambal Jagad' as the main motif embedded in vehicles and accessories such as helmets and topboxes. The main patterns describe the collages of seven batik motifs, namely Perisai (Kalimantan), Megamendung (West Java), Kasuari Chicken (Papua), Sokohani (Sumatra), Tenun Tit Menjangan (Nusa Tenggara), Kawung (Central Java), and Poleng (Bali).

Each batik pattern is inspired by various backgrounds and traditions that represent an interesting Indonesian cultural philosophy as an archipelagic country, from the west end to the east end of the archipelago. That way, Vespa lovers and automotive fans can display Indonesia's cultural wealth through their motorbikes.

Wrapped in the deep philosophy of Indonesian Batik, assembled in Cikarang and marketed in Indonesia, Vespa Batik really embodies the spirit of Indonesia, for Indonesia. Through Vespa Batik, Vespa as a brand can preserve the cultural heritage of batik and find new identities that make it more relevant for Indonesian people in daily mobility.