Ferrari Successfully Sells 13,000 Car Units In 2023, Hybrid Segment Contributes 40 Percent

JAKARTA - Ferrari, a sports car manufacturer from Italy, has started its focus on the electrification market since offering the LaFerrari model in 2013, then followed by 296 GTB to SF90 Stradale as a plug-in hybrid (PHEV) model.

In fact, the segment contributed greatly to its sales during 2023. Reporting from Motor1, Tuesday, February 6, the company with the kuke gungkrak' logo managed to obtain sales of up to 13,663 units with 44 percent of them being hybrid models and 56 percent pure ICE vehicles.

From the results above, the hybrid vehicle admission rate has doubled compared to 2022 gains, driven by the high demand for 296 and SF90.

It is estimated that this trend will continue considering that the manufacturer will carry the hybrid engine in its newest SUV, the Purosangue, which is currently only sold on a naturally-assisted V12 engine.

Production from Ferrari cars also increased in the second half of 2023 with the SUV segment driving sales growth. Nonetheless, the company has confirmed that it will limit annual sales to 20 percent of the total assembly volume.

To continue this positive trend, the manufacturer has confirmed that it will launch three new models, consisting of LaFerrari successors and 812 Superfasts, as well as a third car whose identity is still mysterious.

Just like other competitors, Ferrari will take steps to bring in more hybrid cars, followed by a pure EV model scheduled to launch in the fourth quarter of 2025.

This electric-powered sports car will be assembled on e-building, Maranello, which will be unveiled this year. By the end of the decade, the company founded by Enzo Ferrari is targeting EV cars to contribute as much as 40 percent, 40 percent of the hybrid, and 20 percent of the other is ICE cars in annual sales.

Despite this, the manufacturer is still trying to save internal combustion engines from extinction by adopting synthetic fuel for the high-end segment.

Meanwhile, for the F1 racing division, Ferrari will use 100 percent sustainable fuel in 2026, as part of the Net Zero Carbon campaign launched by the FIA in 2030.