EA Sports Launches Inspired Equipment From Alisha Lehmann
JAKARTA - EA Sports launched equipment (kit) aka a set of uniforms inspired by Aston Villa and Swiss national team player, Alisha Lehmann.
The launch of the equipment demonstrates a commitment to empowering and promoting the involvement of women in football.
The uniform is named Be Brave which features a rose in the middle of the jersey plus the initials Lehman on his emblem.
Speaking of the presence of roses, the design was deliberately pinned which was inspired by Lehmann's rose tattoo.
No wonder, the design has a special place in Lehmann's heart where the rose tattoo means a source of confidence, encouragement, and motivation.
"I think everyone now knows that I have a lot of tattoos and one of them is roses. Mawar is very symbolic, especially red roses."
"My mother and sister have the same tattoo. We got the tattoo together. It symbolizes us as a family, growing up together, with love and happiness. Now through this equipment I can share this with the world," said Lehmann.
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Collaboration with EA Sports on equipment is an important milestone for women's football as it marks the first time female footballers have been included in the Ultimate Team at the EA Sports FC 24.
"If you tell me as a little girl growing up near Bern, I will launch my own vanity kit at the EA Sports FC."
"I will laugh loudly. So, for girls from small towns like me, it proves anything is possible if you have determination and desire," Lehmann told 90min.
"Of course compared to countries like France and Britain, Switzerland is a small country. However, sometimes a team that is not seeded can win and that's what we have to hope for."
"I always feel that people have to express themselves as they please. To be honest, I don't really care what people say about me."
"If I inspire the next generation to play football, while performing according to their wishes, then it will make me very proud," said the footballer with the sexiest title in the world.
Furthermore, Alisha Lehmann wants her role as EA Sports FC 24 ambassador to continue to improve the profile of women's sports.
The representation of women in the world of sports, especially football, is indeed a concern for Lehmann.
Especially after he often received oblique comments on social media. Starting from footballers who always make up their faces during matches, to scathing ridicule that women should not be involved in football.
"EA Sports FC is an important thing for all levels of society, even professional footballers."
"So, to become an ambassador for EA Sports FC, personally it was extraordinary and a great honor."
"The current league's exposure means the league is becoming more famous, there are more interest and many young players now aspire to play in the WSL (Women's Super League England)."
"Liputan di TV jauh lebih luas dan anak-anak muda juga dapat bermain seperti kami di EA Sports FC dan itu sangat bagus," kata Lehmann lagi.
Alisha Lehmann is one of the most globally known female footballers. She has more than 16.3 million online followers.
Currently he is the striker of the WSL team, Aston Villa. This Swiss player is not only known for his performances on the pitch, but also his off-field contribution.
Aisha Lehmann has successfully used her large platform to empower and promote women's involvement in soccer games.