Spotify Will Host Warner Bros Discovery Podcasts In Monetization Efforts
JAKARTA - Warner Bros Discovery announced on Tuesday 12 December that music streaming giant Spotify will host the Warner Bros Discovery podcast as part of its monetization effort. Spotify's entertainment podcast platform, Megaphone, will host the Warner Bros Discovery podcast which will be monetized via Spotify Audience Network.
Spotify Audience Network is the ad market for podcasts that premiered in 2021. Over the past 12 months, advertisers' participation in audience networks has grown by more than 45%.
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Warner Bros Discovery CEO David Zaslav previously spoke at a conference in September about the merger of offerings to create a better consumer experience.
In November, Reuters reported that Verizon plans to offer an ad-supported version of Warner Bros Discovery and Netflix's streaming service of around 10 US dollars (Rp155,000) per month combined, instead of around 17 US dollars (190 thousand), as a further step towards the merger of bids.