Tips For Building Global Marketing Strategies With AI Assistance

JAKARTA - For most business actors, preparing marketing plans that can reach customers around the world is a big challenge. Based on a report from CSA Research, 72 percent of customers in the world tend to buy products or use a service if information is displayed in their own language.

To be able to reach international customers with relevant messages to the intended audience, business actors in Indonesia need to adjust their marketing materials, such as website pages, product descriptions, product reviews, to interactions with these new customers. This change is quite difficult, even by experienced teams.

So, how can a business make a truly effective global marketing plan in a very competitive and dynamic digital era? Artificial intelligence (AI) technology provides a unique solution to overcome these large-scale marketing challenges.

Various consumer studies have proven the importance of communicating with customers in the language they understand. If you want to compete at the global level, companies need to adjust marketing materials so that they are relevant to customers and convince them to make purchases.

However, the process of localization carried out manually is not as easy as imagined. Because in general, third-party translation services take time and a lot of money. The company can also simplify this localization process with AI-based translation technology, which provides efficient and economical solutions without compromising quality.

DeepL, an AI-based global communication company, has managed to master the art of highly accurate translation after years of doing a variety of modern research. When DeepL only started in 2017, they became pioneers in the application of the latest AI technology in the field of machine translation. The DeepL team even trained their AI models to process languages in a similar way to the human translation process.

Their flagship product, DeepL Translator, produces translations that sound natural and are able to capture the context and nuances of writing and speech patterns on a daily basis. This device is even able to recognize special terminology in industries that are very important for the success of delivering messages in the marketing process.

By making multilingual communication a major component in every marketing strategy, as well as using AI, companies can easily adapt their websites, provide complementary material about products, and answer customer questions in 31 languages.

Matilde Calza, Product Marketing Manager of DeepL, brought his experience in the in-depth technology industry of leading companies such as Microsoft, Meta, and Google. He took advantage of the power of AI-based translator devices in shaping the future of marketing world innovation. Armed with his unique insights and expertise, every input provided by Matilde has become very influential in AI-based marketing strategies.

"In this digital era, the integration of AI solutions should be the main focus in the marketing strategy of each company," said Matilde.

"It's not just adding to the advantage of staying competitive, but the integration is also a compass that can guide brands through global markets. Our AI-based translators open up opportunities that have never existed before for business actors, both small and large scale. Our translational accuracy allows companies to introduce their products to new audiences and are truly relevant to customers on a global scale," he added.

For companies with established global marketing strategies, AI-based translator devices can help simplify communication within the team. By using DeepL in the team, employees can overcome language barriers when communicating, so activities such as making emails and meetings more efficient.

The translator device can be used for free and available in more than 30 languages, including Indonesian. In other words, there are many combinations of languages that help encourage global growth for domestic and foreign businesses that want to expand their market to Indonesia.

With so many AI-based solutions available, it is very important for business actors to consider the most suitable solutions for their business needs. The translation results using AI will improve, and companies that take advantage of this ability to market their products in foreign markets will be at the forefront of their industry.