Adobe Opens Access To Generative AI Features, Wants To Raise Prices And Give Contributors Awards

JAKARTA - After months of testing, Adobe on Wednesday opened access to various generating artificial intelligence features across its software, with plans to raise prices but also reward contributors who help make these features possible.

Adobe produces Photoshops and other editing tools that are at the heart of its subscription software business, Creative Cloud. Over the past six months, the company has gradually added new artificial intelligence features to those programs, such as the ability to generate images from text.

Adobe promised businesses that the content generated by its system would be legally secure for use, which has become a controversial issue as content creators challenge tech companies in court for whether they are entitled to royalties for their work use in artificial intelligence systems.

The Adobe system is based on content that Adobe has either rights or is in public domains, and the company offers its customers financial guarantees to support its claims.

On Wednesday, September 13, Adobe announced that the price for many of its subscription products would increase by 2 to 5 US dollars per month from November.

Adobe customers will get a number of "credits" to use the generative artificial intelligence feature. Once the credit is used up, users can pay more or keep using the feature, but at slower speeds.

Adobe also said that they would pay contributors to their stock image database used to train their artificial intelligence systems.

This year, Adobe will give artists a one-time "contributor" bonus based on how many images they contribute to Adobe's database and how many times their images are licensed in traditional ways from June 3, 2022 to June 3, 2023.

After that, Adobe will start paying bonuses every year for training work done with their artificial intelligence system.

"We want our stock contributors to continue to contribute both to the stock market, which pays more than ever, as well as to the value they contribute to training these models," Ely Greenfield, head of technology for digital media at Adobe, told Reuters.