Hollo.AI Launches Platform To Prevent Illegal Use Of Deepfakes

Hollo.AI, launched a new platform capable of claiming someone's AI identity. (photo: hollo.ai)

JAKARTA - Hollo.AI, based in California, launched a new platform on November 16 that allows users to claim their AI identity, or "PERona," and provide personal chatbots to help users make money and verify their AI works.

According to data from Sumsub, part of the scams originating from deep fakes is more than double from 2022 to the first quarter of 2023, where the United States has even increased from 0.2% to 2.6%.

In recent months, there have been several cases of celebrities such as actors Tom Hanks and Jennifer Aniston as well as YouTuber Mr. Beast who criticized deep fakes for using their digital clones to sell products.

In response to this situation, Hollo.AI launched a platform that allows users to claim their AI identities, or "PERona," and display personal chatbots to help users make money and verify their AI works.

Hollo.AI says that the ethical use of AI is made possible through blockchain technology verification. Rex Wong, CEO of this platform, that creators and figures will be able to have "owners of sovereignty" over their AI through platform verified AI registries.

"Registration serves as a public registribution ledger that offers AI identities, once verified by Hollo.AI, to be recorded on the blockchain so that it can be seen by everyone," said Wong.

The creator will receive a blue tick for verified identities, which then gives them control over when, where, and how these identities can be used. They can then generate revenue through each of these identity licenses.

Wong said that the service works in a way similar to credit identity theft protection but is tailored to protect AI identities.

"They monitor and notify users of unauthorized use of their digital persona, helping prevent the spread and impact of deep-fake," Wong was quoted as saying by VOI from Cointelegraph. In addition to monitoring unauthorized use, Wong explained that Hollo.AI intends to assist users once the use is detected to help resolve cases of fraud.

He said that "empowerment" in this area is very important at a time when "digital identity can be easily replicated and misused for unauthorized use."

After the user created the AI "digital twin" on the platform, he "continues to learn" based on the social link provided by the user to create a more accurate digital identity.

Although Hollo.AI is trying to address AI's transparency and ethical use issues for creators and audiences, these topics are also being discussed on other agencies and platforms. YouTube recently updated its community guidelines to cover more AI transparency measures.

The SAG-AFTRA entertainment industry union is currently negotiating to determine the final provisions with major Hollywood studios regarding the use of AI-generated "digital twin" for its actors, following a 118-day strike that has AI topics as one of its terms.