Tools For Digital Marketing: With Some Tools Life Feels Easy

Tools for digital marketing (Mouth Cookie image the Pom-Unsplash)

YOGYAKARTA - Digital marketing is currently one thing that must be owned if a business is to develop. Digital marketing position in building brand awareness to increasing sales through digital channels is very simple. A very simple example of marketing digital activities, namely the presence of a web and social media as the strategy. Do you need some tools for digital marketing?

Just like other jobs, to support digital marketing activities, a set of tools is also needed that make it easier and helps run digital marketing. This set of tools is not only limited to advertising platforms, but includes tools used to do research to analytics.

What are the digital marketing tools that you should know and use? Here's the explanation!

1. Google Analytics

Google users don't need to go all the way looking for basic analysis equipment to track statistics and web performance. Google Analytics helps you track important information along with things like the number of visits to the web or online stores, a very large number of pages visited, the duration of each visit and so on.

Google Analytics gives you useful data to modify the web or online stores to make it easier to achieve marketing targets. You can even see special data such as a bounce rate, which is the number of guests who visit the web but immediately leave again. This shows a potential problem that you can fix quickly.

2. Google Ads

Often observe the labeled "Ads" web link on the Google search results page? You can get the label if you use Google Ads. This program helps you advertise stores, products, or services in more detail according to your budget. The Google Ads system also guarantees a faster return of investment (Return of Investment or ROI) because you can immediately achieve the right marketing target.

Want Google Ads to be more efficient? You can use it with Google Analytics. Use Analytics to detect demographic information for visitors, frequency of visits, and the best visiting times, then use Ads to create ads that match this information.

3. Canva

Want to make marketing products but can't design? Canvas should be one of the digital marketing tools for you. Canvas are suitable for conducting visual marketing with articles such as social media articles, brochures, e-book covers, digital posters, and so on. You can sort between the various design formats and then sort out text formats, illustrations, images, and so on.

Canva has a free or paid type, so you can adjust it to your budget. Anyone can make visual marketing material even without technical expertise in graphic design or the like.

4. Social Media Advertising Features

Social media advertising features offer some options depending on which social media you are using. Here are the 2 most popular options.

Facebook Ads

Facebook Ads is a feature for installing advertisements with special targets. You can control ad targets according to special data such as demographics of potential consumers, marketing zones, ad formats, to the duration of installation. There is also an option to limit the budget so that you can get used to the budget. Regulating advertisements allows you to target potential consumers with certain identities.

Instagram for Business

Instagram users can use Instagram for Business, a special account for digital marketing. You can sort out various interesting ad formats such as ordinary image articles, REALs, to short videos and Instagram TV. You can also make sure how much budget is needed for one advertising campaign.

5. Mailchimp

When you start business, be prepared to deal with many email addresses. You must be able to control the flow of individual and business email in and out, affiliate emails, to emails belonging to your important connections. You must also be able to respond to them relatively easily. Mailchimp is a special platform for managing all email addresses easily in one place.

Not only setting your email address and important contacts, but Mailchimp as a marketing email tool also helps generate and send automatic emails for various marketing purposes, such as newsletter emails. You can use the geotagging feature to send emails according to the target demographics and take advantage of the analysis system to implement an email marketing result assessment. The point is, not only helping marketing, Mailchimp also makes you more productive.

6. SEMrush

Digital marketing requires the expertise of reading specific trends and creating efficient keywords for online marketing. "SEMrush is one of the popular tools to help you create effective keywords while tracking the keywords used by your competitors. You can also see information on the performance sequence of these keywords, such as which ones are widely used and when they appear the most.

SEMrush also doesn't let users guess. You can access web performance reports sourced to selected keywords so that you can carry out evaluations.

7. Hootsuite

Hootsuite is a solution for you who is struggling to manage part of your business social media accounts. Owning Hootsuite is similar to renting social media manager services for all your accounts. You can use it to post tweets or articles at certain times, track interactions with followers or social media friends, to share information on social media performance analysis for assessment purposes.

Hootsuite offers flexible services according to business size and your path. You can sort out a package for one user that has a maximum of 10 social media accounts, small business packages for 5 users and an optimal of 35 accounts, or a special Enterprise for large companies.

8. HubSpot

HubSpot is a marketing management center that offers some features to launch important elements in digital marketing. You can track the right keywords, find information on web performance analysis results, carry out customer service more efficiently, to track down every special offer and promotion that you had offered through your window.

Although there seem to be many, these various digital marketing tools actually include important elements: email management, social media, strategic planning, evaluation, reporting, and design. HubSpot not only helps manage product promotions and services, but also every aspect since content creation, keyword selection, to recognize which content is your best.

So after knowing some tools for digital marketing, see other interesting news on VOI, it's time to revolutionize news!,