To Make It More Interesting, Amazon Updates Alexa With Generative Artificial Intelligence

Alexa will speak more naturally, (photo: @alexa99)

JAKARTA - Amazon.com Inc., on Wednesday 21 September introduced a series of new and updated devices as well as updating its voice assistant, Alexa, with generative artificial intelligence to attract users to this unfavorable product. Especially as competition gets tighter from chatbots like Google Bard.

Alexa will speak more naturally, leave its robotic tone for nearly a decade, and answer questions such as the start of football matches and recipe ideas. He will also be able to compose and read poetry, as Amazon pointed out at the company's annual product launch event in Arlington, Virginia.

Amazon introduced Alexa in 2014, but has yet to find a consistent way to benefit. Instead, it directs shoppers to the company's website for more purchases. Usually accessed via speakers or activated television, Alexa provides answers to talk to users' questions, such as local weather, and can serve as a home device control center.

The Seattle-based company has been working to revive Alexa, especially after OpenAI's ChatGPT, emerged in November 2022 with a long written answer to complex questions. Similar chatbots have sparked investors' madness in generative artificial intelligence startups.

"You can now talk to Alexa like real humans," Dave Limp, Amazon's head of hardware, told the show.

On Tuesday, September 19, Reuters reported that morale among workers at Amazon's hardware units had slumped due to a strategic shift and concerns that the company was not producing popular consumer devices.

Many of the products under development, are only meant to put Alexa in more rooms at home, such as the carbon monoxide detector where the service is already under construction.

Limp, which will leave the company before the end of the year, shows how one can ask a series of questions without having to use the word "Alexa," a new feature for at least some of Alexa devices, such as the Renewable Echo Show 8.

At the event, Amazon also introduced a version of Children's tablet reform Fire, soundbar for television, and a new search capability on FireTV services to find free content.

Among the new devices introduced by Amazon is the Echo Hub touchscreen mounted on a wall for $180 to control devices across the home. Amazon also shows a new feature for its Alexa app that can map internet-connected devices across users' homes for easier control.

Additional announcements include an update on Echo Frames sunglasses, with Alexa embedded in it, and a renewal version of Blink's outdoor security camera as well as an Eero Wi-Fi signal booster.