Britain Implements New Principles To Supervise The Use Of Artificial Intelligence

CMA Chief Executive, Sarah Cardell (photo: twitter @PeterOvo5)

JAKARTA - Britain issued principles on Monday, September 18 designed to prevent artificial intelligence (AI) models from being controlled by a number of technology companies that harm consumers and businesses. The British government emphasizes the need for accountability and transparency.

The UK's anti-monopoly watchdog, Competition and Market Authority (CMA), such as other authorities around the world, is trying to control some of the potential negative consequences of AI without hindering innovation.

The seven principles they mentioned aim to set up basic models like ChatGPT by making developers responsible, by preventing Big Tech from binding technology in their closed platforms, and by stopping anti-competitive behavior such as product mergers.

CMA Chief Executive Sarah Cardell said on Monday that there is real potential for the technology to increase productivity and make millions of daily tasks easier - but the positive future should not be considered a guarantee.

He said there was a risk of using AI controlled by several players who had market power that prevented full benefits from being felt throughout the economy.

"That's why we are proposing these new principles today and launching a broad engagement program to help ensure the development and use of basic models developed in a way that promotes competition and protects consumers," he said.

The principles proposed by the CMA, which emerged six weeks before Britain hosted a global AI safety meeting, will form the basis for its approach to AI when they assume new powers in the coming months to oversee the digital market.

They said they would seek views from leading AI developers such as Google, Meta, OpenAI, Microsoft, NVIDIA, and Anthropic, as well as governments, academics, and other regulators.

The proposed principles also include access to key inputs, diversity of business models including open and closed ones, and flexibility for businesses to use multiple models.

Britain in March chose to share the responsibility of AI regulations between the CMA and other agencies that oversee human rights and health and safety rather than create new regulators.

The United States is considering possible rules to regulate AI and digital ministers from the leading seven-economic group agreed in April to adopt a "risk-based" regulation that would also keep the environment open.