Twilio And OpenAI Collaboration Integrates Generative AI To Present Marketing Solutions

Twilio in collaboration with OpenAI (photo: Unsplash)

JAKARTA - Twilio, a customer interaction platform that provides real-time and personalized experiences for leading brands, announced cooperation with OpenAI.

Through this collaborative collaboration, Twilio customers can take advantage of the Twilio Engage service, a multi-channel marketing solution built on Customer Data Platform Segment, whose capabilities have been improved with the GPT-4 model from OpenAI.

"The presence of AI allows more affordable costs for the application of intelligence. This opens up new opportunities for companies to provide a more personal experience for each of their customers," said Brad Lightcap, COO from OpenAI in a statement received on Monday, August 14.

This collaboration presents a Customer Data Platform solution from the Twilio Segment enabling the Large Language Model (LLM) to create deep personalization on a wide scale for each business.

This technology is also part of Twillo CustomerAI, a technology that combines predictive and AI-generative power with a massive customer data volume in Twilio's Customer Engagement Platform.

"It is undeniable that the Large Language Models will be the next wave of innovation in the application of customer interaction models," said Jeff Lawson, CEO of Twilio.

Integration with OpenAI is also claimed to provide more and more attractive opportunities for more than 10 million developers in the Twilio community who have conducted a lot of experiments on this matter.

For example, this integration allows developers to build ChatGPT for Twilio Flex, which gives users the ability to access Flex directly from the ChatGPT interface, creating new channels for brands to serve their customers better.

Twilio and OpenAI are committed to building artificial intelligence capabilities by paying attention to security and responsibility. Twilio has also collaborated with trusted world-class partners and met data privacy and protection standards.