Coca-Cola Launches 'Masterpiece' NFT Collection On Coinbase's Platform Base

Coca-cola launched an NFT Masterpiece related to classic artwork. (Photo; Doc. Coca-cola)

JAKARTA - After the launch of the Layer-2 Base platform by the leading crypto exchange Coinbase, the art and crypto world, it was again brought together in an exciting innovation. Coca-Cola, an American multinational company known around the world, has announced the launch of a 'Masterpiece' NFT collection on the Base platform.

This NFT collection is designed to present iconic artwork from talented artists engaged in digital art. Classical artworks such as Edvard Munch's "The Scream" and "Girl with a Pearl Earring" by Johannes Vermeer, in addition to modern works by artists such as Akat andten Kushwah, are all immortalized in the form of NFT on the blockchain.

The presence of artwork in NFT format provides a new dimension to traditional works of art, opening the door for art enthusiasts to engage in this collection through Onchain Summer events. In the role of curator, Coca-Cola presents the diversity of art from various countries and generations, showing how art and technology can unite in the digital world.

More than just a collection of works of art, Coca-Cola's 'Masterpiece' represents a cross between art, technology, and humans. By presenting these works in the digital realm, Coca-Cola provides an example of how companies can connect with the digital era, bridging the gap between art and technology.

This collection is not only an ordinary art gallery, but also a way to connect people around the world through inspiring creations. The artists involved in this project feel the deep meaning behind this endeavor. Asket, a leading artist from France, describes Coca-Cola as a marker of an important generation.

Meanwhile, Egypt's visual artist, Fatma Ramadan, is proud that his work will coexist with the work of artists from around the world, describing unity across cultural boundaries.

The launch of the Base platform by Coinbase in August has become an important foundation for the development and interaction of inter-platforms in the crypto world. Through Layer-2 technology, Base overcomes scalability and cost challenges associated with the main blockchain network.

The launch of the Coca-Cola 'Masterpiece' NFT collection on this platform is clear evidence of how blockchain technology continues to inspire innovation in various fields, including art.