MG Showcases Development Facilities In London To Strengthen Innovation

Prototype solution for MG's flagship electric racing vehicle, MG Cyberster. (Doc. MG Motor Indonesia)

JAKARTA - Since being acquired by SAIC Motor, Morris Garage (MG) has continued to make breakthroughs in order to expand the market globally.

Now, Morris Garage (MG) is again a manufacturer that is taken into account or on the rise thanks to several new models that have attractive designs and advanced features.

The MG model currently presented in various countries cannot be separated from the crucial role of the MG Advanced Design Studio facility in London, England. This place is a engineering and innovation center for various models of this brand.

Carl Gotham, as Design Director of SAIC Advanced Design Studio, said the presence of this facility was to carry out a philosophy from the manufacturer, namely style and performance, so that it could provide elegant vehicles without eliminating their functionality.

"This invaluable insight affects not only but also guides every step we take in making car interiors adapt to market demands that continue to grow. Dedication of the mix of shapes and functions is the basis for MG's presence in the automotive world," Carl said in a statement. company, Sunday, September 17th.

Through this facility, various technologies are available that help develop MG vehicles in the form of robots that design or test prototypes, including holographic screens featuring model design sketches, as well as three Virtual Reality (VR) stations.

The presence of the studio is also the basis for manufacturers to create innovations, technology, and designs, into several models that will be present in the future.

For the Indonesian market, it is known that this British manufacturer has showcased the ranks of electric vehicles such as MG4 EV and New MG ZS EV as well as strengthened commitments with plans to build an assembly site which will begin in early 2024.

Thus, this can accelerate the localization of production so that MG electric vehicles will later receive incentives from the government. This plan is expected to have a positive impact on the economy and human resource development in Indonesia.