Enlivening GIIAS 2023, Mazda Will Feature MX-30 And A New Unit

Marketing & Communication General Manager of PT Eurokars Motor Indonesia (EMI), Pramita Sari, gave an explanation to the media ahead of GIIAS 2023. (Photo: Bagus Muhammad Hafizh / VOI)

JAKARTA - Gaikindo Indonesia International Auto Show (GIIAS), Southeast Asia's largest automotive event, will host its 30th title in less than a month. This annual exhibition is an opportunity for automotive manufacturers in Indonesia to show off and offer their various vehicle models to visitors.

In addition to showing existing products, automotive manufacturers in Indonesia will also enliven this event by launching the latest vehicles that will be displayed for the first time.

One of the manufacturers that will introduce the latest model is Mazda. This Japanese manufacturer will present its first electric SUV, Mazda MX-30, at an event that will take place at ICE BSD, Tangerang.

Pramita Sari, Marketing & Communication General Manager of PT Eurokars Motor Indonesia (EMI), revealed that Mazda will bring this SUV to Indonesia for GIIAS 2023.

"In addition to bringing the CX series, we will also introduce Mazda MX-30 which will be featured in GIIAS 2023," Pramita said in a session with the media at JW Marriott, Jakarta, on Thursday, July 13.

In addition, he also revealed that Mazda Indonesia will launch their newest product which will soon be marketed at the end of July. In its presentation, an image of the SUV silhouette was displayed.

"We will also introduce the product we will market at the end of July," added Pramita.

During GIIAS 2023, Mazda will also offer several interesting programs. This program applies to consumers who buy Mazda products during this event, from August 10 to 20, 2023.

"Of course we will provide attractive offers to consumers during GIIAS 2023, such as a 5-year extension warranty," Pramita explained.

To enliven this event, Mazda will also hold a discussion or talk show in their booth, which not only discusses automotive topics, but also lifestyle topics such as health, art, culinary, design, and others. The discussion will be attended by several interesting speakers.

"In order to make this event interesting, we not only present automotive themes, but also talk shows that cover various aspects of lifestyle in our booth, ranging from topics of health, arts, culinary, design, and others," said Pramita.

GIIAS 2023 will introduce more than 250 vehicles, including 9 world debuts. This event will also be a platform for the Automobile Manufacturers Association (APM) to introduce 60 concept cars in Indonesia.

The GIIAS 2023 exhibition will take place from 10 to 20 August 2023 at ICE BSD, Tangerang. All areas in ICE BSD will be opened for this event, in contrast to previous years which were only partially in the area.