JAKARTA - Motorcycle manufacturer Yamaha has opened the first Yamaha Smart Gallery at Cibinong City Mall (CCM), Bogor, West Java.
The Yamaha Smart Gallery presents the experience of shopping for Yamaha products by combining advanced technology and product knowledge. This place was founded with the aim of educating consumers about various technologies by providing an in-depth explanation of the product.
"Here, we have a lead management system where consumers can make their own purchase input, consult, and this is a Yamaha system launched in February," said Sudrajat Jonathans, Chief Yamaha of the Bogor DDS1 area, as quoted by ANTARA on Sunday, June 11.
Yamaha Smart Gallery offers customers convenience in shopping for Yamaha products independently. Through this service, Yamaha provides knowledge to customers who are interested in buying or visiting the Yamaha Smart Gallery.
In a month, the Yamaha Smart Gallery is claimed to have attracted nearly 2,000 visitors, with an average of 60 to 70 visitors per day. Inside this gallery, the latest automatic motors are displayed such as Grand Filano and Fazzio.
The demand for Yamaha motorbikes in the area is quite high, so Yamaha decided to set up a Yamaha Smart Gallery at Cibinong City Mall.
In addition, the Yamaha Smart Gallery is here to make it easier for consumers to reach the products they want to buy. For example, if consumers are interested in one of the Yamaha products, they can scan the barcode to be directed to the nearest Yamaha diler.
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Antonius Widiantoro, Assistant General Manager of Marketing PT Yamaha Indonesia Motor Manufacturing (YIMM), said that they have collaborated with e-commerce companies that allow customers to buy Yamaha products online.
"Hopefully this can support consumers who want to buy motorbikes in different ways. So this is a consumer choice, if they want to come to the dealers, please, but if they want to buy through a Smart Gallery online it's also okay," concluded Anton.
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