Sneakers And Local Brand Sandals Are Targets For Young People Today

Illustration. (Photo: Freepic)

JAKARTA - Sneakers are one of the types of shoes that are widely used when doing daily activities, such as school, traveling, exercising and much more.

This type of shoe has various designs and is fashionable, so it is loved by many young people today.

Not only in terms of design, sneakers are also known to be very comfortable if worn both indoors and outdoors because they have flexible and comfortable soles, so they are suitable for traveling long distances or exercising, because these shoes are specially designed for daily activities.

When choosing sneakers, people have their own goals. Some buy them for their needs, comfort factors, to fashion interests. In the country, there are various brands and types of sneakers produced and sold by local to foreign industries.

The comfort factor is the main thing for Indonesian consumers in choosing sneakers. This is based on findings from the Kurious survey from the Katadata Insight Center (KIC).

In addition, 81.7 percent of respondents chose sneakers because of the convenience of using them and 68.4 percent said the attractive design and color of shoes were considered choosing sneakers.

There were also 63.9 percent of respondents chose sneakers because of price matches. Then, followed by the sneaker durability factor (57.1 percent), brand reputation (38.1 percent), and there is a discount promo (37.1 percent).

On the other hand, respondents chose sneakers because they had limited output only a small part (1.5 percent). The rest, there are respondents who say other consideration factors (1.5 percent).

Discussing about sneakers, one of the premium quality local sneaker brands that is currently warm on the market is TUTA.

The TUTA brand, which is under the auspices of PT TUTA MANDIRI INDONESIA, is known to have been established since 2020 in the fields of fashion, electronics and home & living.

In 2023, TUTA launched their newest product, namely sneakers and imported premium quality sandals in collaboration with the largest shoe factory number 1 in Taizhou, China.

"With the launch of sneaker products and sandals from TUTA, we hope that everyone can get good quality shoes and sandals at affordable prices," said Denat, as Commissioner of PT TUTA MANDIRI INDONESIA, in his statement, quoted Friday, September 29.

For the sneakers, TUTA uses rubber soles and upper made from premium synthetic skin so that it will be very comfortable when used.

Sneakers TETA use premium synthetic skin ingredients and have thick & soft middle sole. Both sneakers and TUTA sandals can be ascertained for good quality & premium,' said Denat.

Meanwhile, Sneakers and TUTA sandals are known to follow the K-Pop trend and suit the tastes of today's young people, so it is not surprising that many TUTAs are targeted by the millennial generation.