JAKARTA - Breakfast is very important as a provision of body energy for activities all day so it requires healthy and nutritious food intake. However, children are often in a hurry to get to work or go to school so they don't have time to have breakfast to meet their nutritional needs, including energy.
If the energy needs at breakfast are not met, it will have an impact on the function of children's memory of lessons at school. Usually children are not able to concentrate when studying because their brain does not get enough energy. In addition, it will affect the growth and nutritional status of children.
Data from the Total Diet (SDT) Survey of the Ministry of Health of the Republic of Indonesia in 2020 shows that of the 25,000 children aged 6-12 years in 34 provinces, 47.7 percent of children have not met their minimum energy needs at breakfast. In fact, 66.8 percent of children have breakfast with low nutritional quality or their nutritional needs have not been met, especially the intake of vitamins and minerals.
In addition to lack of energy, low nutritional intake during breakfast can cause stunting. Therefore, Super Porridge innovates the Nutrition Education and Fertility Eating Movement program for Stunting Prevention (Efficient Bugizi Gema). This program is expected to contribute to the problem of stunting and malnutrition in toddlers and children who are becoming a serious concern from the government.
Based on data from the 2022 National Nutrition Status Survey (SSGI), stunting prevalence in Indonesia is at 21.6%. This figure is still high, considering the stunting prevalence target in 2024 is 14% while the World Health Organization (WHO) standard is below 20%.
The role of Super Burur in supporting Gema Bugizi Is Important to get appreciation, by winning the Food and Nutrition Program Innovation Award at the 2023 ISFANEA event. This award is given to Super Burum considering that Gema Bugizi is Importantly a Balanced Nutrition Education Movement accompanied by eating nutritious porridge in 100 Posyandu, PAUD and right-kind gardens in an effort to improve nutrition and prevent stunting," said Prof. Hardinsyah.
This activity was carried out from May to July 2023 covering 100 Posyandu, Kindergarten (TK) and Early Childhood Education (PAUD) in Bogor City, Bogor Regency, Bekasi City and Tangerang. The main targets of this program include 2,500 Mothers, and 2,500 Toddlers/Children.
"In addition to being healthy and nutritious because it is made of real rice and contains various vitamins and without preservatives, porridge is also favored by the community, because it has traditional flavors such as soup and curry soup and is equipped with other complementary ingredients such as chicken porridge in general," said MT Assyaukani, Marketing Director of Super Porridge in a media statement, Saturday, September 9.
He explained, this product is also an answer for consumers, especially mothers who often worry about their children's preferences consuming instant foods that are considered unhealthy, especially for digestion. Fertilizing has long been a healthy and delicious choice of breakfast for children and families. We want to emphasize that our products are safe for health and have received Indonesian halal certification," said Assyaukani.
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The proof is that the instant porridge products won the 2023 Food and Nutrition Program Innovation Award at the International Symposium Food & Nutrition, Expo, and Awards (ISFANEA) held by the Indonesian Association of Nutrition and Food Experts (PERGIZI PANGAN), in collaboration with the Association of Indonesian Food and Beverage Producers (GAPMMI).
"Super Burbur Buryam deserves recognition and awards for the Innovation of the Food and Nutrition Program as instant porridge that is easy to obtain and affordable, contains vitamins A, B1, B2, B6 and B12 and also supports efforts to improve nutrition," said Chairman of GOGIZI PANGAN Indonesia Prof. Dr. Hardinsyah MS.
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