Amazon Users Can Now Shop Directly on the Meta Platform

JAKARTA – Meta and Amazon are confirmed to be collaborating to connect their users. This news was announced by the CEO of Disruptive Digital, Maurice Rahmey, via LinkedIn.

From Rahmey's statement, this partnership saw Meta launch Amazon ads on Facebook and Instagram. When someone clicks on this ad, they can shop directly on Amazon without having to switch apps.

Amazon has confirmed this news to Techcrunch. Amazon spokesperson Callie Jernigan said that the shopping experience via the Facebook and Instagram applications only applies to the United States (US).

“Customers in the US will see real-time pricing, Prime eligibility, shipping estimates and product details on select Amazon product ads on Facebook and Instagram as part of the new experience,” Jernigan said.

However, not all products will be featured in Facebook and Instagram ads. Jernigan explained that the shopping feature via advertisements in other applications is only available for certain products.

Amazon explains that the products shown in the ads are products they sell directly. However, there are some products that are also sold by independent sellers.

The shopping experience through this advertisement will not actually be shown to everyone. Only Facebook and Instagram users have linked their Meta accounts to Amazon.

They can shop directly without leaving the application. Users don't have to bother entering shipping addresses and payment information because displays in other apps will use Amazon's default options.