Celebrate The Peak Of The 2023 Financial Inclusion Month (BIK), BCA Life Holds Financial Literacy And Insurance To Gen Z

JAKARTA - PT Asuransi Jiwa BCA (BCA Life), a subsidiary of PT Bank Central Asia Tbk (BCA), consistently provides financial education by holding financial literacy and insurance seminars for hundreds of students at the University of Indonesia in the context of implementing the peak of the 2023 Financial Inclusion Month (BIK) launched by the Financial Services Authority (OJK) to support the acceleration of the financial inclusion rate which is targeted to reach 90 percent by 2024.

Based on OJK data, the development of the literacy and financial inclusion index of the people in Indonesia shows an increase. This is supported by the results of the 2022 National Literacy and Financial Inclusion Survey (SNLIK) which shows a financial literacy index of Indonesian people of 49.68 percent and a financial inclusion index in general of 85.10 percent. This figure increased compared to the results of SNLIK in 2019, namely the financial literacy index of 38.03 percent and the financial inclusion index of 76.19 percent.

On this basis, BCA Life as a Financial Services Business Actors (PUJK) again held a sustainable financial literacy and insurance seminar entitled Buy Coffee or Pursue Dreams? and present a financial expert as a guest speaker.

At this seminar, BCA Life explained the material surrounding financial management based on priority scale, preparation of emergency funds, financial security by recognizing financial instruments, and understanding the importance of having insurance protection as a component in financial planning, as well as an overview of job landscapes in the field of financial services, especially life insurance.

Sukawati Lubis, Director of Compliance with BCA Life, said this activity was a form of BCA Life's commitment to support the OJK program in increasing financial literacy and inclusion to the public.

"We hope that through this activity the younger generation can be more aware of how to manage good finances from an early age and understand various financial investment instruments while realizing the importance of having insurance as financial protection in the future," he said, in a written statement, Monday, October 30.

Maria Ulpah, Chair of the Management Study Program of the Faculty of Economics and Business, University of Indonesia, appreciated the initiative from BCA Life which has held educational and literacy seminars on finance to hundreds of students from the University of Indonesia.

"We are proud to be working with BCA Life in organizing this seminar, and we are ready to work with various parties in the financial industry to strengthen our commitment to increasing financial access to the younger generation, especially students. We hope that through this seminar, students will have a better understanding of the importance of financial planning for the younger generation, so that they will have the necessary knowledge and skills to deal with various situations. That way, our young generation can make a positive contribution to national economic growth," he said.

BCA Life is committed to supporting OJK in realizing Indonesian people to have a high financial literacy index (well literate) so that they can utilize appropriate financial products and services to achieve sustainable financial welfare.

Meanwhile, throughout 2023, BCA Life has intensified various educational activities as well as financial literacy and insurance, including through company promotional events in the form of joint sports activities, exhibitions, free health checks and seminars both offline and online, as well as through content on company official social media such as videos on YouTube, Instagram, to website articles.

BCA Life is committed to fully supporting strategic programs launched by OJK in a mission to encourage an increase in the national financial literacy and inclusion index.