Recently Released, "Masterpiece" NFT Collection Makes Coca-Cola Cuan IDR 8.3 Billion

JAKARTA - The "Masterpiece" digital art collection launched by Coca-Cola last week has achieved extraordinary success by making $543,660.

Coinbase's "Onchain Summer" program has become a stage for cryptocurrency collectors and enthusiasts who are enthusiastic about obtaining unique digital works. More than 80,000 collectors with the spirit of buying eight different digital artworks within 72 hours.

The "Masterpiece" collection not only presents classic works of art that are worldwide, such as Edvard Munch's "Silence" and "Girl with a Pearl Earring" by Johannes Vermeer, but also contemporary creations from new artists who are full of talent. Names such as Fatma Ramadan, Asket,men Kushwah, Stefania Tejada, and WonderBuhle also enliven this collection.

Pratik Thakar, Senior Director of AI Generative Coca-Cola, enthusiastically welcomed this collaboration. He stated that today's technology and innovation open up new opportunities for attractive artistic partnerships. As the first step in the world of non-fungible tokens (NFT), this is not the first step for Coca-Cola.

Previously, this company had been successful with the auction of NFT memorabilia on International Friendship Day in 2021, some of which were donated to Special Olympics International. Also, in July 2022, Coca-Cola celebrated Pride Month by launching 136 precious mementos.

"In Coca-Cola, the history of our collaboration with the artistic community has been going on for years, and the current technology and innovations open up exciting new avenues for our ongoing artistic partnership," Thakar said.

The trend of NFT is growing and attracting interest from various sectors. In fact, McDonald's Singapore has also jumped into this trend by creating a digital collection that presents its classic character, Grimace. Coca-Cola and McDonald's involvement in the world of NFT is proof that big companies are increasingly seeing potential and value in this technology.

The "Masterpiece" collection and its success in raising significant funds show that digital art and NFT have become an integral part of the world of art and investment. With this trend continuing to develop, it will be interesting to see how other companies will embrace and develop the potential for collaboration in this increasingly digitized world.